Programmatic Buying Promises Better Leads at Lower Costs
July 22, 2014, by Michael Foster
Programmatic buying is taking online advertising by storm, but not all lead generation marketers have embraced the technology. That’s a...
Industry Wire
Get Ready! Twice as Many Americans Will Buy ObamaCare Plans During Next Open Enrollment
July 22, 2014, by Jeff Smedsrud
The number of Americans who buy ObamaCare health insurance in the next Open Enrollment period will far surpass the eight...
How targeted marketing can turn data into profits
July 21, 2014, by Maryann Tobin
Advertising is everywhere. It’s on our televisions, smart phones, laptops and tablets. It also covers our roadways on billboards and...
SMS Marketing: Precision Messaging with Instant Reach
July 21, 2014, by Dan Gallagher
Is your phone within eyesight right now, within arm’s reach? Or maybe you’re reading this on your smartphone. If so,...
Social Media and Lead Generation: Quantity over Quality?
July 16, 2014, by Michael Foster
Social media marketing and ROI are not clearly associated. While some marketers believe that display advertising on social channels can...
LeadsCouncil
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The Online Lead Generation Association
The LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical.
Just a few of our current members:
Looking for a reputable vendors that specialize in the lead generation vertical?
The LeadsCouncil Business Directory is a great place to start your search! Simply Click on the image to download the latest LeadsCouncil Directory.
2014 Insurance Benchmarking Report is Now Available
A few of the topics covered in the report:
- Are insurance lead buyers looking to increase their budgets from 3rd party vendors in 2014?
- What lead channels provide the highest quality of leads?
- How well do buyers contact their leads?
- Is the quality of leads increasing or decreasing from year to year?
- And much more.
Learn more here!
