Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Wednesday | October 3

1:30 PM – 2:10 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Interpreting the ‘F Word’: Why Customer Engagement NOT Customer Satisfaction Is Key to Sustainable Growth

Room: Marina Ballroom II
Every morning in Africa a gazelle wakes up and knows it must outrun the fastest lion. Every morning a lion wakes up and knows it too must outrun the slowest gazelle. It doesn't matter whether you are a lion or a gazelle – when the sun comes up, you’d better be running! In this session you’ll learn why you’re probably running your marketing and sales efforts backwards, the forbidden “F-word” (not the one you are thinking), 6 strategies to help you outrun your competition and one you can start doing today.
 
Key Takeaways:
  • Discover why hearing the “f-word” is an indication your relationship is in trouble
  • Understand why your customers think you’re at best average, and how to break out of the pack
  • Learn the 6 dimensions to exceptional customer engagement (hint: you’re most likely only doing 2)
Presented By:
2:20 PM – 3:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Finding Value in the Power of Influence and Influencers

Room: Marina Ballroom II
Whether you are utilizing influencer marketing for your company or client or even if you are building your own personal brand, the power of influence is rapidly growing in value for marketers. Consumers often rely on the value proposition that influencers bring as one of the most trusted forms of brand advertising. Greater than 80% of marketers today say that they use influencers in their current strategy. What do they know that you don’t? Join us as we examine the power of influencers to reach today’s consumers and why you should consider adding influencers in the mix.
 
Key Takeaways:
  • How to build lead generation strategies utilizing influencers
  • Learn about marketing methods for building your own brand
  • Discover some pitfalls to avoid in building out a standalone influencer strategy
Presented By:
  • Kenneth Kinney, VP of Marketing and Digital Strategy, Ai Media Group and "A Shark's Perspective"
  • Kim (Weisensee) Brown, Founder (Centrally Human) and Director of Marketing (AMA Insurance Group), Centrally Human and AMA Insurance Group
3:20 PM – 4:05 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

In the Moment Marketing: Next Practices for Real-Time Targeting

Room: Marina Ballroom II
Current marketing and sales strategy contend with the “Moment-of-Truth” (MOT), whereby 80%+ of a customer's purchase evaluation has occurred before engaging with a brand. It is a reality that eludes traditional marketing and customer journey mapping and is integral to lead conversion rates. The challenge for marketers is that the search phase leading up to the MOT is an asymmetrical, multi-directional process whereby marketers lose connection with the customer. The concept of 'In the Moment Marketing' strategically deploys technology that surrounds the customer, keeping the brand in the consideration set at all times during the asymmetrical search phase. This allows the brand to reach the final consideration “cut” and cost-effectively increase conversion, sales, and margins.
 
Key Takeaways:
  • Learn how to optimize brand messaging and tactics for the modern customer's primary channels:
    • Digital/Websites/Email
    • Traditional Advertising
    • Input from Family/Friends
    • Actual Shopping
If the right mix of technology is deployed, each of these channels can be comprehensively and effectively distilled into the right lead at the right time.
 
Presented By:
4:15 PM – 5:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Making Direct Mail Work for You in Today’s World

Room: Marina Ballroom II
Even in today’s tech-focused world, direct mail remains an extremely effective channel for many marketers. This session will review the key components of creating effective direct mail campaigns for both B2C and B2B marketers, ranging from data acquisition to mail creatives and the all-important offer. We will review classic direct mail best practices and introduce you to brand new technologies that are making direct mail more effective than ever for marketers of all types.
 
Key Takeaways:
  • Review the key components of an effective direct mail strategy, and how to put each of these into action
  • See how new technology offers incredible customization capabilities that can increase your response rates across the board
  • Learn about new channels that combine technology and direct mail for extremely effective cross channel marketing
  • See examples of great mail campaigns from B2C and B2B marketers
Presented By: