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Friday | October 5

9:10 AM – 10:00 AM
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Using Lateral Thinking to Drive Conversions throughout the Funnel

Room: Marina Ballroom I
Firing 60% of one's client base, hiring a Harvard astrophysicist and launching fake products. What do all of these crazy ideas have in common? They are all examples of counterintuitive, lateral thinking that led to massive business growth for their B2B organizations. Sometimes best practices are not best for the bottom line. In fact, sometimes best practices only lead to stagnation and plateaus. It takes creative thinking, radical thinking, and lateral thinking to break through the noise and massively drive your audience to action. In this session, learn to rethink your marketing to increase conversions throughout the funnel and ignite growth.
 
Key Takeaways:
  • Learn to rethink your audience targeting, marketing mix and metrics for greater results
  • Uncover ways to pivot from what you are doing today for faster growth
  • See how to apply lateral thinking to each stage of the marketing funnel
Presented By:
10:10 AM – 11:00 AM
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Lead Optimization: How to Use Data to Create a Better Customer Engagement

Room: Marina Ballroom I
Today’s consumers expect businesses to quickly know and understand them and address their unique needs accordingly. For an insurance lead generator that sells exclusive health and life insurance leads, data solutions have helped enable the one-to-one customer engagement that is critical to connecting and converting leads. Robust lead identities are critical to customer engagement as lead generators/sellers and brands themselves must have lead details that can enhance consumer interactions, both inbound and outbound. This session will explore how data can be used to acquire more quality leads and create better customer engagement for increased conversions.
 
Key Takeaways:
  • Discover which identity data details and attributes can enhance lead engagement
  • Understand how to use data to prioritize leads and maximize the consumer experience
  • Find out how data helps enable an exclusive leads model
  • Learn how inbound lead completion can help convert more leads
Presented By:
11:10 AM – 12:00 PM
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4 Ways to Deliver High-Quality Sales Leads Every Time

Room: Marina Ballroom I
Thousands of sales and marketing teams fail to see eye to eye when it comes to what is a true quality lead. If you’re ready to start providing high true quality leads to your sales team all the time, then this engaging session is just what you need. George B Thomas from Impulse Creative will teach you how to leverage the “Inbound Sales Matrix” for your company to provide high-quality leads that drive revenue. This session is for the experienced marketer or marketing team who need to capture leads that are a better fit, close faster, and drive more revenue. Start building your company’s Inbound Sales Matrix to define true quality leads and drive more revenue today.

 Key Takeaways:
  • Understand how to map and leverage the educated vs uneducated leads in your database
  • Discover how to leverage your buyer’s positive and negative personas to understand great fit as well as create automated email workflows how to optimize your team’s time
  • Learn how to map your buyer’s journey and lead scoring together to diagnose your highly engaged leads
  • Gain an understanding of the importance of time when it comes to your leads and your team's ability to make smart decisions
Presented By: