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Friday | October 5

9:10 AM – 10:00 AM
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How Blockchain is Changing Lead Generation

Room: Marina Ballroom II
You’ve seen it on the cover of Forbes, Fortune, and the New York Times Magazine. The technology is blockchain, and it’s the hottest thing in business. But how is blockchain changing the world of customer acquisition, and what are the new leadgen opportunities in the blockchain space? In this informative talk, John Hargrave -- publisher of Bitcoin Market Journal and author of Simon & Schuster's upcoming bestseller BLOCKCHAIN FOR EVERYONE -- will explain some of the new blockchain projects, tokens, and technologies that are changing the leadgen business forever.

Key Takeaways:
  • Hear about blockchain technology explained in plain English
  • Understand tokens, cryptocurrencies and ICOs
  • Discover how blockchain is changing the face of lead gen
  • Gain insight into new opportunities for lead generation in the blockchain industry
Presented By:
10:10 AM – 11:00 AM
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New Approaches to Driving Growth: How to Think Like a Disruptor in Digital Marketing

Room: Marina Ballroom II
Digital marketing is always changing, such that standing still is moving backward. What new tools, techniques, and channels do marketers need to embrace now to be relevant tomorrow? In this session, Caitlin will discuss the new approaches 3Q Digital employs to propel brands like ModCloth, CuriosityStream and UnTuckIt to success, and describe how you can accelerate your own digital marketing. From the rise of artificial intelligence, to Amazon advertising (and what that means for Google and Facebook), Caitlin will help you identify and measure new growth opportunities.
 
Key Takeaways:
  • Learn up-and-coming tools and approaches in the digital space to implement the moment you return to the office
  • Understand how AI impacts your marketing efforts, which new techniques to leverage, and which tools will decrease in value and why
  • Learn how to leverage new channels to accelerate your growth opportunities, to gain and retain customers
Presented By:
11:10 AM – 12:00 PM
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How to Automate Your Sales with Facebook Messenger Marketing

Room: Marina Ballroom II
In 2016, Facebook opened their Messenger Platform to developers and chatbots. Today chatbot technology is changing how businesses nurture leads through the sales process. Learn the specific steps to automating your sales funnels with Facebook Messenger. Tap into the 1.3 billion messenger users and instantly improve your advertising ROI.
 
Key Takeaways:
  • Discover how you can use Facebook user profile data to personalize and improve engagement
  • Learn the top four ways to generate leads in Facebook messenger
  • See how automation works for on-boarding, segmenting, nurturing and sales
Presented By: