Forms can help you do so much more than just collect information. If used strategically, they can also help you identify the best leads so both marketing and sales can focus their efforts effectively and efficiently. As your leads move along the sales funnel, consider providing them a form that will inform your team whether this is your ideal customer and an opportunity worth pursuing.
4 Ways to Use Adaptive Forms to Improve Your Lead Gen Efforts
By LeadsConAdminJanuary 4, 2019
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