In the online metric-based marketing world, agencies without a lean, smart lead generation process are almost certainly predisposed to fail. However, being lean with leads does not entail sacrificing the overall reach. There are ways in which you can have your cake and eat it too, meaning, make the most conversions from the widest channel coverage possible.
So, let’s get started!
Write a Killer Post That Establishes You as a New Expert in Your Niche
Have you ever wondered why Seth Godin’s blog has as many readers as it does? Would you really think of him as a good marketer if he weren’t able to market himself, first and foremost?
The idea is that merely investing in likes, views etc. will only get you so far in the short run. Writing a killer post on a professional-looking website will contribute to you being perceived as an expert – Medium and similar websites are a great source of inspiration.
Before you even start writing, your post needs some construction. The greatest in the field of successful writing say that the first step should be defining your point of view and what makes it unique and different than the rest out there.
Think about your audience, gather information relative to their concerns, inclinations, and requirements.
The grand opening is a make-or-break point in your post. Statistics say that approximately 80% of people will read the headline, while only 20% will read the rest.
You have to know what you’re talking about to establish a meaningful long-term connection with your visitors, and hopefully buyers later on.
Alongside the quality of your content, it is essential that your post is grammatically pristine. Nowadays, there are a lot of grammar and punctuation tools that can help you.
Make sure your ideas are concise and your post is easy to read. If you manage to attract visitors with them just glancing at your post, the publicity is yours.
Go for Ads on Popular Social Media Channels
With over 3 billion people using social media every day, it’s only logical that you take advantage of that viewership.
The best way to do so is most certainly social video advertising. Based on the achieved conversions, it is said that social video is what people want.
It is also important to use it in a way that connects contented buyers with potential ones – images and videos of your past customers (user-generated content) make the visitors more likely to respond to your ad.
Even though Instagram shows a significant increase in conversions, Facebook is still the global social media heavyweight. Accoupled with Messenger, it shows unequaled rates in lead generation.
LinkedIn is the biggest professional network there is, so it’s the most convenient social platform to place your ad on. Its audience is of a professional mindset, impatient to listen, ideal for B2B marketers on the lookout for lead generation and making sales; but capturing this market’s attention is a challenge. It is very important to make sure your ad is well built and of high quality.
Enter Contests to Show Off Your Skills
Being a top-rated writer on platforms such as Quora or Medium would most definitely help towards making you an online authority on the subject, and would not only widen your reach but also legitimate it.
Alternatively, if you come from a design rather than a writing background, entering and winning contests using services such as Design Contest would certainly help you towards the same goal. All the top-rated freelancers on Upwork must be doing something right, don’t you think?
The services might be different but the logic is the same – being a proven winner in any sort of contests (including online ones) is bound to be seen as a demonstration of competence and can, therefore, be expected to result in increased overall reach, whether directly or indirectly.
Stay Consistent on All Channels
Expertise and consistency are a match made in heaven.
However, keeping those two at a high level required staying up to date with industry news, regulations and experience-based knowledge. Given the fact that there are many experts starting out in their field, there is a lot of useful information at events such as LeadsCon.
Regardless of your expertise and social media following, inconsistent communication ultimately deters customers. Add the icing to your marketing cake by being present on all the major platforms your potential leads reside on. Just as crucial is the need to keep all the content on those platforms in close alignment, both temporally and topic-wise.
Working on your skills, being fresh and ’au courant’ with new age marketing, followed by upgrading your performance, are the essentials to successful lead generation and better profits!