Posts by aiwpadmin

What Your Content Marketing Needs to Make That Connection

September 20, 2018, by aiwpadmin

By Eric Schaal Are you having trouble producing content that catches on? Every brand will go through periods when it...

Using Chatbots on Facebook Messenger to Increase Sales with Automation

September 19, 2018, by aiwpadmin

By Barry Eitel As most marketers understand, the vast majority of web traffic never adds a dollar to a company’s...

Cole Information Carves Out ‘Exciting Niche’ in SMB Market

September 18, 2018, by aiwpadmin

By John Egan In 2003 – one year before Facebook opened the book on social networking, three years before Twitter...

After GDPR, What Lies Ahead for Lead Generators?

September 17, 2018, by aiwpadmin

By John Egan The European Union’s General Data Protection Regulation (GDPR) took effect in May, and lead generators in the...

Where Marketing Starts—and Soars

September 13, 2018, by aiwpadmin

By Michael Foster The technology of marketing is constantly changing. But getting your hands on leads is the first step,...

Latest Research Confirms the Value of B2B Content Marketing

September 12, 2018, by aiwpadmin

By John Egan Most B2B consumers not only recognize content marketing when they see it and also assign value to...

How to Create Memorable Content in an Age of Forgetfulness

September 11, 2018, by aiwpadmin

By Barry Eitel     Audiences typically forget about 90 percent of content just two days after viewing it, according to...

Don’t Let the Advanced TV Opportunity Pass You By

September 10, 2018, by aiwpadmin

By Eric Schaal Outside of sporting events, it’s hard to think of a time when you’d need to be in...

The Complementary, Not Combative, Relationship Between Paid and Organic Search

September 6, 2018, by aiwpadmin

By John Egan Wine and cheese are a classic pairing—prosecco and parmesan, chardonnay and Gruyere, and riesling and ricotta are...

How to Make the Most of Your Student Acquisition Ad Spend

September 5, 2018, by aiwpadmin

By Barry Eitel Even as the importance of receiving a college degree increases as each generation finishes high school, a...

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