Posts by aiwpadmin


Building Trust Loyalists and Evangelists

July 29, 2015, by Michael McEnaney

When you stop to think about how important building trust is in your everyday life you begin to see the...


Despite Recession, eZanga Enjoys ‘Fairly Fast’ Growth

July 28, 2015, by John Egan

While some businesses struggled mightily during the Great Recession, soared. From 2008 through 2012, during the Great Recession’s peak...


Mobile Needs to be Top of Mind in Your Online Marketing Mix

July 27, 2015, by Shahnaz Mahmud

Make no mistake, the future of search marketing lies in your hands — literally. Mobile is the key. In a...


Neuromarketing: The Science Behind Why Consumers Buy–Michael McEnaney

July 23, 2015, by Michael McEnaney

Finding out what consumers buy every day, both online and in the real world, has been fairly easy for marketers...


In the Mood: Arnie Kuenn Discusses Content Marketing–Shahnaz Mahmud

July 22, 2015, by Shahnaz Mahmud

Content marketing is getting a lot of buzz in the lead generation space of late, but what it is exactly? Arnie...


Oracle Survey of Millennials: Push Notifications May Be Overkill–John Egan

July 20, 2015, by aiwpadmin

A warning to mobile marketers: For millennials, push notifications might be too pushy. A global survey for software giant Oracle found...


ion Interactive Leads Marriage of Creative and Programmatic–Michael Foster

July 15, 2015, by Michael Foster

At this year’s LeadsCon, one topic keeps bubbling to the surface: programmatic advertising. So much data is available from both...


Here’s the One Content Category You Shouldn’t Ignore–John Egan

July 13, 2015, by John Egan

Whether you’re a wannabe or a wizard when it comes to content creation, it always helps to know your peers’...

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