Posts by aiwpadmin


Incremental Media’s Dave Smith on Taking an All-in Approach

August 17, 2015, by Shahnaz Mahmud

Famed American banker Peter A. Cohen once said: “There is no one giant step that does it. It’s a lot...


The One Thing You Need to Succeed in Content Distribution

August 13, 2015, by John Egan

These days, it’s a no-brainer that creating high-quality content helps any number of companies generate sales leads and brand awareness....


Facebook Offers More Ads for Generating Leads, Driving Sales

August 12, 2015, by Michael Foster

Facebook recently released its earnings, and Wall Street was a little disappointed. Advertisers, however, are clearly as enthusiastic as ever...


LeadID: Creating Trust in the Lead Gen Space

August 11, 2015, by Michael McEnaney

The lead generation game is ultimately all about measuring consumer intent, improving acquisition and ensuring compliance, and it is certainly...


Can You Utilize Offline Channels to Drive Online Sales?

August 10, 2015, by Michael Foster

When e-commerce first came about in the 1990s, it was seen as a replacement to offline sales. In the real...


While You’re Here, Why Not….

August 6, 2015, by Michael McEnaney

When a close friend informs you they are “in the area,” the typical response is “why not stop over for...


Martin Lind Talks About Velocify’s Founding Sponsorship of LeadsCon

August 5, 2015, by Shahnaz Mahmud

When asked whether Velocify is a first-time sponsor of LeadsCon, Martin Lind, director of Business Development, tells me that, in...


Website Optimization in the Age of Mobile

August 4, 2015, by Michael Foster

You may have heard the stories about improving conversions, higher sales rates and better ROI from paid media campaigns. You...


BarkBox: The ‘New Generation’ Pet Brand

August 3, 2015, by John Egan

BarkBox is taking an ever-bigger bite of the US pet industry. Through an online service with 200,000 subscribers and growing,...


Mobile Web and Apps: Optimizing for the Best Leads

July 30, 2015, by Michael Foster

Mobile Web usage continues to grow at a rapid rate, and both brands and Internet marketers are trying to capitalize...

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