Posts by aiwpadmin


Treat Customers Like People, Not Data Points

January 25, 2018, by aiwpadmin

by Michael Foster    In today’s data-driven marketing world, it’s all too easy to forget an important fact about consumers: They...


Engage, Incentivize, Reward: Jason Neubauer on How to Convert Gen Z

January 24, 2018, by aiwpadmin

by Kieran O'Brien Kern Jason Neubauer knows the unlimited potential of young people firsthand. At 23, he started his first company...


Why SMS Is the Newest Rising Star in Sales

January 23, 2018, by aiwpadmin

by John Egan Among U.S. smartphone users, texting triumphs over talking. According to the International Smartphone Mobility Report, released in 2015,...


Shaking Things Up for Innovative Lead Generation

January 22, 2018, by aiwpadmin

by Eric Schaal Are you ready to innovate with your lead generation practices? If you’ve hit a wall, it may...


Content Optimization in 2018

January 18, 2018, by aiwpadmin

by Michael Foster At this stage in the game, the online sales funnel is pretty well established. We all know the...


LendingTree and LeadsCon: Where Connections Grow

January 17, 2018, by aiwpadmin

by Kieran O’Brien Kern  Whether generating leads or strategic partnerships, connections don’t grow on trees. For this reason, LeadsCon sponsorship...


5 Digital Marketing Strikeouts to Avoid

January 16, 2018, by aiwpadmin

by John Egan  It’s gone down as one of the worst trades in the history of Major League Baseball. On Jan....


How to Crack the Content Marketing Conundrum

January 15, 2018, by aiwpadmin

by Eric Schaal  Most consumers have grown tired of heavy sales pitches. If that’s the only way your business tries...

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The New Secret to Profit from Selling Leads

January 11, 2018, by aiwpadmin

By Michael Foster  Selling leads is unlike any other business. Your customers are razor-sharp, constantly analyzing your product and endlessly...

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Better, Good and Great Clips: How Data Drives Messaging

January 10, 2018, by aiwpadmin

By Kieran Kern It takes more than a great haircut and head massage to connect a customer to a brand....

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