Posts by Eric Flottmann


Infographic: Higher Ed Enrollment Trends in 2017

February 12, 2018, by Eric Flottmann

Enrollment data holds many answers for postsecondary schools and the Higher Ed marketer. Data from one semester or one school...


Infographic: 2016 Enrollment Trends that Higher Ed Marketers Should Know

July 21, 2016, by Eric Flottmann

Decisions are made on data. Marketing campaigns are created around associated data insights. And for higher ed marketers, enrollment data...

Stages of consumer interest. Sales Funnel in the design of information related to marketing

3 Parts to Tracking a Lead Throughout Its Life Cycle

May 16, 2016, by Eric Flottmann

Marketers are always looking for new ways to shorten the time from lead inquiry to opportunity. The steps in between,...

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LeadsCon Las Vegas Recap: 3 Key Lead Gen Conversations

April 11, 2016, by Eric Flottmann

The best in performance marketing recently came together in Las Vegas for LeadsCon 2016. As a proud sponsor for many...

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