Posts by LeadsConAdmin

How to Develop a Content Marketing Plan for Lead Gen

June 5, 2015, by LeadsConAdmin

By now you've heard the stats: Inbound practices produce 54% more leads than traditional outbound practices. (HubSpot); Website conversion rate...

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7 Steps To Building Your First Lead Nurturing Campaign

June 4, 2015, by LeadsConAdmin

So, you're ready to build your first lead nurturing campaign? Get excited - this is a huge step for your...

Twitter’s Got It Right: Why CFOs Can Oversee Marketing

June 3, 2015, by LeadsConAdmin

Much has been said and written in the marketing industry about Twitter's decision to have its CFO Anthony Noto, an...

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5 Simple Ways to Optimize Your Website for Lead Generation

June 2, 2015, by LeadsConAdmin

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button...

How To Evaluate Lead Quality With Predictive Analytics

May 28, 2015, by LeadsConAdmin

What are predictive analytics. What can they do for your marketing department and when should you consider a predictive analytics...

Students Who Went to a Now-Defunct For-Profit College Made an Unprecedented Move to Get Their Money Back

May 20, 2015, by LeadsConAdmin

The 16,000 students at Corinthian College, the massive for-profit college system that shut down halfway through the semester and has...

The Basics of Growing Lead Conversions Using Social Media

May 19, 2015, by LeadsConAdmin

A strong social presence is crucial to the success of online marketing, and social media is one of the best...

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