Posts by aiwpadmin


It’s 2018: Do You Know Where Your Marketers Are?

March 1, 2018, by aiwpadmin

by Michael Foster  If you haven’t heard of TCPA, don’t worry; you’re not alone. But if you don’t learn about...


Looking for Better ROI? Strategic Partnerships Extend the Ecosystem

February 28, 2018, by aiwpadmin

by Kieran O'Brien Kern  In competitive advertising categories, the outcomes are not always cut and dried. Logic permits that customer...


Infutor Capitalizes on Growth in Consumer Identity Management

February 27, 2018, by aiwpadmin

by John Egan  It shouldn’t come as a surprise that Oakbrook Terrace, Illinois-based Infutor saw its revenue climb 42 percent...


3 Distinct Looks at the Art of Lead Buying in 2018

February 26, 2018, by aiwpadmin

by Eric Schaal An insurance agent, a refinancing specialist and an online lending broker walk into a bar… and discuss...


Making Data Work for You: Marketing in the Post-Creative World

February 22, 2018, by aiwpadmin

by Michael Foster  The creative side of advertising gets a lot of attention. Super Bowl ads are a major talking...


The Latest and Greatest in Lead Tactics and Maximizing Efforts

February 21, 2018, by aiwpadmin

by Kieran O’Brien KernIf two heads are better than one, an upcoming LeadsCon session will be the ultimate opportunity to...


Under New Ownership, Velocify Strives for Complete ‘Digital Mortgage Experience’

February 20, 2018, by aiwpadmin

by John Egan  Velocify Inc., a provider of sales and lead management software, entered 2018 with a new owner and...


Discovering the All Web Leads (AWL) Advantage at LeadsCon

February 19, 2018, by aiwpadmin

by Eric Schaal You can get a lot done at LeadsCon 2018. Whether you attend an opening-day workshop, check out...


Getting Personal in Marketing

February 15, 2018, by aiwpadmin

by Michael Foster Stop me if you’ve heard this one: In the future, we won’t market to demographics or audience...


Try Email to Keep Visitors Coming Back for More

February 14, 2018, by aiwpadmin

by Kieran O’Brien KernNinety-eight percent of first-time visitors leave a website without converting. How do companies close the deal?“A user...

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