Branding, Demand Generation are a Package Deal

By LeadsConAdminAugust 7, 2017

Demand generation and branding are two of the most important concepts in marketing, but they’re also among the most misunderstood. Branding means creating general awareness of your product or service. Demand generation means attracting people to that product or service, then nurturing them until they’re ready to buy.

Read More at MediaPost

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