Building a Customer Base is More Than Just Buying a List of Names

By Maryann TobinJuly 8, 2014

Building a customer base is more than just buying a list of names

Consumers are the driving force behind every thriving business. However, getting new customers is as important as keeping them loyal to your brand.

Digital marketing advisor Convince & Convert, whose founder Jay Baer will be the keynote speaker at LeadsCon in New York in August, guides businesses on the management of their growth strategies with an eye on competitors, as well as how to reach the right audience through social media and content marketing.

In a recent article for the Convince & Convert site, John Clark of Rival IQ writes:

If you’re not sure where to start, ask yourself these questions:

  1. Where is your target buyer?
  2. Where is your competition?
  3. Is there an untapped opportunity?
  4. How many (social media) channels can you do well, consistently?
  5. Are there geographic differences you need to take into consideration? Channels, competitors, etc.

The first and last questions best embody why building a customer base is more than buying a list of names. Geography matters. Trying to sell farm equipment to someone who lives in a big city is not likely to yield the best results. But that doesn’t mean that marketing doesn’t have common denominators. Finding out what some of those are only requires you to look in a mirror. If you get outstanding service from a particular company, do they stand out in your mind?

Receiving a product of higher quality than you expected is more likely to make you a repeat customer – as well as one who recommends the product and company to your friends on social media.

Standing out from the crowd once your product is delivered can be at least as important as how you got the customer in the first place.

When people buy something, whether they admit it or not, they want to feel special, even if they are just one out of millions making the same purchase.

In a digital world where every click counts, finding new and better ways to create positive feedback is crucial to growing your business. More importantly, happy customers are more likely to be your most powerful marketing tool for future leads.

Let’s face it. If the iPad, for example, was a flimsy device that performed poorly, all the marketing in the world wouldn’t have been enough to make it the tech industry phenomenon that remains today.

Making better connections between people and products is the edge that can separate good marketing practices from great ones. And that is what LeadsCon is all about.

Learn how to utilize “smart marketing” to bring your business to the next level by registering for LeadsCon at the Marriott Marquis in New York August 14 and 15, 2014. Click here for more information on the event.

Other Stories You Might Like

Lime @ e-mail sign

The 3-Step Approach to Creating Irresistible Emails
July 28, 2016, 2:00 pm

Eyeglasses lie on a pile of newspapers.Blue toned. A photo close up. Selective focus

On Your Best Behavior: Jornaya Targets Bad Actors
July 28, 2016, 8:00 am

conversion rate, red rubber stamp with grunge edges

121 Tips for Conversion Funnels – The Ultimate Guide
July 27, 2016, 2:00 pm

Penalty fine text concept write on notebook with pen

Penalties Increased and So Did Your Risk. How Exposed Are You?
July 27, 2016, 12:00 pm

SEO - Red Main Word with Blue Wordcloud on Digital Background.

Studies Confirm Links Still Reign Supreme in SEO
July 27, 2016, 8:00 am

digital optical data cable in a data vortex

How to Find and Use Cross-Channel Marketing Data on Campaigns
July 26, 2016, 8:00 am

Silver key and green puzzle

Having the Right Resources is Key to Marketing Tech Success – Chief Marketer
July 25, 2016, 12:00 pm

multitasking in hands

Mobile’s First Impression is the Most Important One
July 25, 2016, 11:21 am


Infographic: 2016 Enrollment Trends that Higher Ed Marketers Should Know
July 21, 2016, 2:00 pm

Icono aislado smartphone error azul

Study: Half of Consumers Dissatisfied with Mobile Experience
July 21, 2016, 8:00 am

© 2016 Access Intelligence, LLC – All Rights Reserved. ||

Curated By Logo