2017 Full Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Monday | August 21

1:30 PM – 2:20 PM
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Visual Social Marketing: The Next Generation of Social Media

Room: Sutton Parlor North
It's no wonder emerging visual social platforms such as Pinterest, Vine and Instagram are on fire with both brands and consumers. The human brain process images 60,000 times faster than text and 90% of information transmitted to the brain is visually based. Visual social marketing is the new standard for driving a deeper engagement within social media. This session will share case studies and examples to give you clear steps and tools as to how you can utilize Instagram, Vine and Pinterest to get your Visual Social Marketing up to speed.

Key Takeaways:
• Learn 10 tips for using visual social media marketing within your business
• Gain creative ideas to easily develop content and images to leverage without needing endless deep budgets
• Discover new tools to quickly and easily develop visual social media marketing content to put to work

Presented By:
2:25 PM – 3:15 PM
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The Neuroscience of Decision Making

Room: Sutton Parlor North
Your audiences will forget 90% of the content you share. To make matters worse, the 10% they remember is random. How can you stay on people’s minds to drive behavior? How do you know which 10% they remember? The answer comes from neuroscience - understanding how the brain is likely to focus, remember and make decisions. Speaking on actual results (not pseudo-science) about what/how we remember, attendees will gain understanding on how to stay on other people’s minds long term to spark action.

Key Takeaways:
• Access the three pathways into your audience’s memory
• Understand techniques that leave greatest impact on memory/lead customers to act on future intentions
• Learn triggers that remind consumers to take action
• Discover how marketers can connect messaging with emotion to encourage habituation
• Find out how to link your message to the brain’s reward system to influence decision-making
Presented By:
3:30 PM – 4:15 PM
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Using Inbound Marketing to Reach the Right People with the Right Content at the Right Time

Room: Sutton Parlor North
Do your marketing efforts have a proven ROI? Is what you’re doing with sales and marketing creating a direct impact on your business? It can. 93% of companies who use inbound marketing increase their lead generation. Marketing is more than bright and bold and creative and catchy. It’s more than having a social presence and the right brand message. It’s about walking the walk and talking the talk – in the right place at the right time. It’s about putting the pieces – the right pieces – together and making them work for you. In her session, Bridget Deutz of Leighton Interactive will cover the basic structure of inbound marketing and how it can help you begin to identify how you can market to the right people, with the right content, and at the right time.

Key Takeaways:
• Gain insight into the inbound marketing methodologies and how it can give you the confidence that you’re talking to the right people, with the right content, at the right time
• Learn how to lay the foundation and what steps to take + why they’re crucial for marketing success
• See for Yourself: Research + Proof that inbound marketing works

Presented By:
  • Bridget Deutz, Director of Inbound Marketing, Leighton Interactive
4:20 PM – 5:00 PM
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Evolved Text Ads: Tricks for Writing New Ads for the Next Age of Search

Room: Sutton Parlor North
As quite literally millions of advertisers are writing billions of new ads in a new ad format over the past few months, one thing is clear – the best ad practices of the past 16 years are now officially dead. In this new era of paid search ads, not only is there more space on the SERP to say more to attract prospective customers but there are also new tools for changing, optimizing, and catering your ads for specific audiences and demographics. With these changes to the rules of paid search in mind, I plan to focus on the big trends advertisers should plan for in 2017 and beyond.

Key Takeaways:
• Discover the language we’re seeing perform best on the SERP
• Learn how small changes to ads can increase CTR significantly
• Find out tricks you can use to cater your ad copy to mobile searchers
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