2017 Full Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Monday | August 21

1:30 PM – 2:20 PM
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Marketing for What’s Next: Branding Strategies for Consumer Engagement

Room: Sutton Parlor Center
Has your brand designed a digital experience that puts people first? Engaging your audience can be a challenging puzzle, but marketing can be something your consumer wants. Explore how your brand can engage a new audience and refresh its online presence. Successful marketing is no longer predicated on interruptions or buying power dictated by large budgets and purchased views. This session will analyze strategies behind branding, website design and digital marketing that work.

Key Takeaways:
• Gain tips for conducting consumer surveys
• Learn how to identify your brand essence
• Understand essential website content to help prospects find you
• Explore consumer engagement strategies to boost brand image and bottom line
• Discover the latest trends in effectively targeting prospective/current customers
Presented By:
2:25 PM – 3:15 PM
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Supercharge the Customer Journey by Putting Your Content to Work

Room: Sutton Parlor Center
It’s one thing to create content, it’s another to put it to work driving business goals. This session will focus on tying each stage of the customer journey to each piece of content. The session will include data outlining the content that works best for each stage, the promotional tactics to maximize interaction, and the ideal content nurturing strategy to drive business. Attendees will leave with the blueprint to turn their content into a winning strategy that drives real business results.

Key Takeaways:
• Discover how to map your existing content to your marketing funnel
• Understand how to identify content gaps and develop the types of content to fill those gaps
• Learn successful promotional tactics for each stage of the funnel and the content type within that stage
• Gain insight into new advertising features and how best to use them in the funnel, including LinkedIn audience match, Facebook retargeting, Facebook lead ads, and more
Presented By:
3:30 PM – 4:15 PM
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How Guerrilla Marketing Can Help You Make a Big Impact at a Low Cost

Room: Sutton Parlor Center
Running a guerrilla marketing campaign can be an exciting way to build brand awareness and reach new potential customers. From #glossierinthewild to Snapbot pop-up shops, brands around the world are disrupting conventional marketing by taking campaigns to the street. In this session, Tony will share proven strategies for building brand recognition and awareness, and how to complement your marketing strategy with guerrilla tactics. Done well, guerrilla marketing campaigns can achieve higher impact at a lower cost, and amplify brand engagement both online and offline.

Key Takeaways:
• Understand the core strategies to building brand recognition that resonates with consumers
• Learn how guerrilla tactics can complement traditional marketing to increase brand visibility across channels
• Discover how guerrilla marketing can drive long-term brand recognition and engagement, online and offline

Presented By:
4:20 PM – 5:00 PM
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Engage Your Employees - Build Brand Love from the Inside Out to Drive Customer Growth

Room: Sutton Parlor Center
Successful businesses build brand love from the inside out by focusing on their best advocates - highly engaged employees. Maximize your customer experience, and customer acquisition, by building an internal community that naturally develops and promotes your products. Learn how to turn effective employee engagement into external advocacy (customers!) and drive business performance. We’ll show you how anyone with budget authority can build internal community and create high-performing teams.

Key Takeaways:
• Learn how to structure and cultivate internal communities to drive customer demand from the inside out
• Find ways to bake in customer feedback and employee insights into all aspects of the business process
• Identify metrics that will prove performance in acquisition, conversion and retention

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