2017 Full Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Tuesday | August 22

9:00 AM – 9:50 AM
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Master the Student Journey: Stay in Front of Your Audience and Ahead of the Competition

Room: Sutton Parlor North
Deciding to pursue a higher education degree requires deep consideration – one where both excitement and fears bubble up at different junctures in the student’s journey. As a marketer, how do you navigate today’s higher education arena and set your brand apart as the trusted resource to guide prospects from consideration to commitment? Content creation that resonates with your audience at different parts of the student journey is vital. As more brands recognize the influence digital content has in reaching today’s prospective students, the race is on to establish one’s institution as the best source for program specific higher-education answers. In return for honest and helpful content, potential students will reward you with their attention and enrollment. Join us as we hone in on the importance of content coverage across all stages of the student journey - Awareness, Evaluation, Decision, Advocate – and learn how to capture the attention of today’s higher-ed audience.

Key Takeaways:
• Review the emerging trends and outcomes in today’s higher education landscape
• Learn how to align content to your audience’s questions, problems, and goals at each stage of the journey
• Discover tools and tips to strategize, ideate, create and amplify user-focused content that performs well in search and sparks engagement

Presented By:
10:00 AM – 10:30 AM
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Building Strategic Partnerships with the Legal Vertical

Room: Sutton Parlor North
Are you part of a vertical market, such as Insurance, Mortgage or EDU, that’s always looking for ways to increase revenue with your current lead acquisition and monetization efforts? The Legal vertical can easily complement your current business and maximize efforts you have already put in place. Join us as we provide the landscape, the needs and the simple ways you can enter the Legal arena by reselling legal from one of the major providers in this space. From state bar compliance to marketing integration, we will help guide you with low cost, impactful ideas to make Legal leads a significant part of your business.

Key Takeaways:
• Discover what attorneys want from local and mass tort lead campaigns
• Learn about the buy-flow and lead quality differences with legal lead campaigns
• Find out what lawyers are doing with their lead campaigns and how you can be compliant
Presented By:
11:10 AM – 12:00 PM
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What's in Store for Performance Marketers in the Insurance Vertical

Room: Sutton Parlor North
Attention performance marketers in the Insurance space! In this interactive session, our three expert panelists will survey the industry landscape and discuss the near-term challenges and opportunities. We’ll put everything in perspective as they discuss the state of personal auto/home, life and health insurance and what it all means to those trying to acquire more customers.

Key Takeaways:
• Discover which economic factors you should be tracking, how performance marketers interpret what they mean and what’s really driving the increased volume of insurance shopping
• Learn whether insurance executives are really open to potentially disruptive innovation (i.e., Insurtech)
• Uncover the hottest topics and trends for auto/home, life and health insurance, how they will impact insurance consumer behavior and customer acquisition, and what opportunities new healthcare legislation will create
• Find out why Millennials tend to favor anonymous reviews over brand messaging and whether it’s an opportunity or a challenge for marketers
• Determine what this all means for insurance performance marketers

Moderated By:
Presented By:
1:30 PM – 2:20 PM
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Mortgage Market Trends: Changing Markets, Changing Models

Room: Sutton Parlor North
The landscape for today’s mortgage market continues to evolve, presenting challenges to mortgage providers aiming to engage today’s savvy borrowers. From changing interest rates to new technologies, consumers are faced with a myriad of options and tools to be even more selective. The industry is facing tough choices in an increasingly competitive landscape forcing a change to niche marketing models that reach those high-intent consumer leads. Join industry leaders as they discuss ways to improve contact rates and conversions that keep your business thriving and focused on customers.

Key Takeaways:
• Learn about what niches are converting the best in today’s environment
• Discover the most effective ways to communicate with and work leads to ensure successful penetration and conversion
• Hear from lead vendors and technology partners about how to increase quality leads
Moderated By:
Presented By:
3:10 PM – 4:00 PM
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Home Services Lead Generation: How to Maximize ROI

Room: Sutton Parlor North
Lead generation is all about capturing new business for a company, but what good are those leads if they don’t convert into sales? If they aren’t converting, a company’s lead generation efforts are producing a poor ROI and leaving the sales funnel empty. Join us for an informative session on "How to Maximize ROI," including one of ReviMedia’s high-profile client’s walking through a case study. We’ll share a real-world example of what you need to see, measure, monitor, and optimize to hit your ROI goals. This discussion will highlight what it means to become a strategic partner by tailoring solutions specifically for key clients.

Key Takeaways:
• Identify trends in the home services industry
• Discover how your clients are measuring success
• Properly analyze data & act on it

Presented By:
4:10 PM – 5:00 PM
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The Future of Healthcare: How the Landscape Will Change How Calls are Generated

Room: Sutton Parlor North
Obamacare has been synonymous with health insurance for the recent past and OEP (open enrollment period) has provided the industry with a sort of Wild West environment for 3 months of the year. But if that all changes, how will this new landscape change call volume in an industry that has dominated the call space? In this session, we’ll help you understand what this post-Obamacare environment might look like and what you can do whether you’re a lead buyer or a lead seller.

Key Takeaways:
• Find out why certain types of calls might work better in that they will pre-qualify customers – something that might be needed more than ever (e.g. live transfers)
• Understand ways to develop a closer relationship with your client/lead vendor so the media is aligned with the ever-changing products that customers will be eligible for
Presented By:
  • Neil Rubin, VP, Business Development, Rank Media Agency
  • Helene Seydoux, CEO, Torchlight Technology
  • Adam Wild, Senior Strategic Sourcing Manager, Health Insurance Innovations

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