Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.
Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!
Tuesday | August 22
The Next Step in Lead Gen Strategies: Utilizing Programmatic Advertising to Capture, Nurture and Covert Qualified Leads
• Discover how to use data to craft your ideal prospect personas
• Learn how you can execute on this data to create highly targeted Awareness, Nurturing and Conversion-focused campaigns
• Understand how to create a defined funnel to create 1:1 messaging for your prospects
- Bryan Gaynor, Digital Marketing Account Manager, Hanapin Marketing
Audience & Automation: How Your Current Customer Can Find You the Next Customers
• Learn how signals indicate how likely a customer is to complete a desired action
• Discover how to find additional customers with automated signals
• Use audience signals to get in-front of those new customers you otherwise didn’t value
- Steven Ness, Account Manager, Google
Startup Innovation Spotlight Sponsored by LendingTree
- Doug Lebda, Founder, Chairman & CEO, LendingTree, LLC.
- AJ Agrawal, Founder and Marketing Consultant to Fortune 500 Companies, Verma Media
- Matt Coffin, Founder, Coffin Capital & Ventures
- Chris Fralic, Partner, First Round Capital
- Shawn Colo, Co-Founder & Managing Partner, 3L Capital