2017 Full Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Tuesday | August 22

9:00 AM – 9:50 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

The Next Step in Lead Gen Strategies: Utilizing Programmatic Advertising to Capture, Nurture and Covert Qualified Leads

Room: Sutton Parlor South
Programmatic has been the most used industry buzz word for the past couple of years. Algorithms, Ad Tech, Private Market Places and 3rd Party Data are all phrases we have heard a lot, but do we really understand them and/or how to use them? When customers are consuming so much content, and being exposed to so many ads across 2, 3, even 4 devices, how do you break through the noise to reach, create trust and bring in highly qualified leads ready to buy your product or service. In a direct response driven industry, we are judged on our ability to drive results for our clients. However, 98% of customers will not convert. Not every micro-strategy should or will reach goal cost per lead target, but when crafted and combined into a larger lead capturing plan, the quality of your closed leads should improve dramatically. Join Bryan Gaynor of Hanapin Marketing as he shows you why, and how, you should be using programmatic in your lead generation strategy.

Key Takeaways:
• Discover how to use data to craft your ideal prospect personas
• Learn how you can execute on this data to create highly targeted Awareness, Nurturing and Conversion-focused campaigns
• Understand how to create a defined funnel to create 1:1 messaging for your prospects

Presented By:
  • Bryan Gaynor, Digital Marketing Account Manager, Hanapin Marketing
10:00 AM – 10:30 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Audience & Automation: How Your Current Customer Can Find You the Next Customers

Room: Sutton Parlor South
Today’s visitors to your site hold a tremendous amount of power behind data signals they leave behind, not only when they convert but even when they don’t. They are likely to be somewhere in the decision process of converting, however where in that process are they exactly? Today’s technology can make your audience signals more robust and fully automated when combined toward an intended action being taken or not. These advancements help fuel the automation of your digital marketing spend by understanding when to pay more for a customer that has a greater statistical likelihood of converting, vs those that show a disparity in their strength to convert. By taking advantage of this automation, your digital marketing efforts can become more efficient than ever. Join Steven Ness at Google as he shares how to optimize your budgets toward your next customer with the higher propensity to convert.

Key Takeaways:
• Learn how signals indicate how likely a customer is to complete a desired action
• Discover how to find additional customers with automated signals
• Use audience signals to get in-front of those new customers you otherwise didn’t value

Presented By:
11:10 AM – 12:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Startup Innovation Spotlight Sponsored by LendingTree

Room: Sutton Parlor South
The Startup Innovation Spotlight at LeadsCon is the Lead Generation ecosystem’s most exclusive startup challenge, bringing together compelling startups in consumer lead generation, call center, customer experience, and more. One startup will take home the $25k cash grand prize and the prestige of winning the LendingTree Startup Innovation Spotlight at LeadsCon’s Connect to Convert. Five start-ups will demo / present their next greatest idea designed to solve a problem or improve a process connected to lead generation. During the session, a panel of judges from the industry and an expert venture capitalist will judge the live demos. At the end of each pitch, each presenter will answer questions from the judges, who will then meet and select the winner for the $25k grand prize. Sponsored and presented by LendingTree.
Moderated By:
  • Doug Lebda, Founder, Chairman & CEO, LendingTree, LLC.
  • AJ Agrawal, Founder and Marketing Consultant to Fortune 500 Companies, Verma Media
  • Matt Coffin, Founder, Coffin Capital & Ventures
  • Chris Fralic, Partner, First Round Capital
  • Shawn Colo, Co-Founder & Managing Partner, 3L Capital
Presented By:

My Agenda

Send Me My Agenda