2017 Full Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Tuesday | August 22

9:00 AM – 9:50 AM
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25 Great Marketing Examples (and Some Terrible Ones, Too…)

Room: Sutton Parlor Center
Today there are more avenues than ever before to market to potential business and consumer customers. From Facebook to LinkedIn to Direct Mail, Email, Print, Display and Tradeshows - marketers are trying more things than they ever have. But what customer acquisition channels work? Which ones are a waste? How do you know what to try next, or how to optimize your current campaigns? This session will focus on how both marketing and sales teams are effectively using some of the new channels, and how they are doing new things in traditional channels.

Key Takeaways:
• See 25 real life examples of great business and consumer sales and marketing across channels ranging from Facebook, Direct Mail, Email, LinkedIn and Content Marketing
• See how some companies are doing a bad job marketing, and how you can avoid making the same mistakes

Presented By:
10:00 AM – 10:30 AM
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Social Bot Performance: Improving Your Customer Service Experience

Room: Sutton Parlor Center
According to Business Insider, returning visitor transactions comprise 48% of all U.S. e-commerce sessions, making the return-on-investment (ROI) from hiring great customer success operations as important as the ROI from hiring a sales person. Bots increase the productivity of your customer-facing team members, so that you can better serve your customers. Join Murray Newlands for this engaging session where he’ll share insights into how bots can help you reach returning customers, review social platform-specific case examples and share best practices for social listening.

Key Takeaways:
• Examine what failing customer service looks like, particularly with regard to e-commerce
• Understand how social bots and customer success can go hand in hand
• Learn how to successfully implement bots in your customer service strategy
• Discover how you can use bots to engage and upsell your customers
Presented By:
11:10 AM – 12:00 PM
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ATLAS: 5 Steps to Defining Your Customer’s Journey to Create Better Content

Room: Sutton Parlor Center
Creating content is easy. Creating content that moves people is harder. Creating content that moves your audience, your buyer? That’s incredibly difficult. To get it right, you need to reach them with the right message and in a context, format and at a time they welcome. In this session, learn how your brand defines that journey. Explore examples of companies you admire who are getting the story right. And, discover how you connect it to conversions and meaningful actions. Digital marketing consultant and graduate school professor Zontee Hou will take your brand from good to meaningful, and meaningful to great.

ATLAS:
Analyze the audience
Track needs/motivations
Learn the audience’s behavior
Assess your company’s role in the story
Strategize content that reflects that journey


Key Takeaways:
• Develop a customer journey map that aligns sales, marketing and customer service
• Discover the right content mix for your customer segments
• Create a content strategy designed to engage and convert your customers throughout the customer journey

Presented By:
  • Zontee Hou, Marketing Consultant & Speaker, Media Volery

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