2017 Full Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Tuesday | August 22

1:30 PM – 2:20 PM
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Driving Sales During the Mobile-First Era

Room: Sutton Parlor South
Driving Sales During the Mobile-First Era We have entered a new era: mobile-first commerce. Mobile is the common thread throughout the path to purchase and Facebook and its family of apps play a central role in mobile discovery and shopping. In this new mobile-first era, advertisers need to rethink their strategies with Facebook at the forefront to help drive actions both online and in-store.

Key Takeaways:
• Generate and nurture leads throughout the buyer journey
• Reach custom audiences at scale with relevant people-based messaging
• Bridge the measurement gap between online and offline conversions, so advertisers can better optimize their budget as leads move down the sales funnel
Presented By:
3:10 PM – 4:00 PM
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The Reinvented Call Center: How Culture Boosts Tenure & Performance

Room: Sutton Parlor South
Call center performance must be quantifiable, but a focus on soft metrics can lead to longer tenure and better numbers. Call centers that develop a family culture and a fun environment find themselves staffed with loyal, invested agents that work together to drive team results. How do you create that culture? During this session, we’ll present 10 best practices for the “reinvented call center” and how you can apply them to immediately to your business.

Key Takeaways: • Discover the importance of culture for impacting call center performance
• Uncover the soft metrics you should be evaluating
• Understand the characteristics of strong representatives vs. leadership
• Gain insight into the most important aspects of culture
• Learn how to motivate representatives individually and teams holistically
Presented By:
  • Naomi Barbeau, Executive VP Call Center, Digital Media Solutions
4:10 PM – 5:00 PM
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How Live Chat and Chatbots Are Delivering Higher Qualified Leads

Room: Sutton Parlor South
As consumer knowledge increases, they are more hesitant to approach purchasing as they have in the past. A proper live chat operation helps bridge the gap by offering availability and knowledge to a consumer that may be visiting a business web page or have front end hesitation. In addition, automated chatbots are an equally viable strategy as messaging platforms have overtaken social media engagement. Whether you’re considering automated or live chat engagement, this Connect and Convert session will share the leading factors for successful live chat and chatbot deployment.

Key Takeaways:
• Understand the latest data trends and opportunities within messaging apps
• Learn the current best practices for Chatbot & Live Chat Marketing
• Learn the importance of multiple touch points in response to consumer behavior
• Understand how engagement over chat can impact your brand and give you key information

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