Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.
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Tuesday | August 22
Driving Sales During the Mobile-First Era
• Generate and nurture leads throughout the buyer journey
• Reach custom audiences at scale with relevant people-based messaging
• Bridge the measurement gap between online and offline conversions, so advertisers can better optimize their budget as leads move down the sales funnel
- Raghu Hariharan, Product Marketing Manager for Lead Ads, Facebook
The Reinvented Call Center: How Culture Boosts Tenure & Performance
Key Takeaways: • Discover the importance of culture for impacting call center performance
• Uncover the soft metrics you should be evaluating
• Understand the characteristics of strong representatives vs. leadership
• Gain insight into the most important aspects of culture
• Learn how to motivate representatives individually and teams holistically
- Naomi Barbeau, Executive VP Call Center, Digital Media Solutions
How Live Chat and Chatbots Are Delivering Higher Qualified Leads
• Understand the latest data trends and opportunities within messaging apps
• Learn the current best practices for Chatbot & Live Chat Marketing
• Learn the importance of multiple touch points in response to consumer behavior
• Understand how engagement over chat can impact your brand and give you key information
- Arvell Craig, Chief Marketing Coach, Design That Speaks!