Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.
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Tuesday | August 22
How to Keep your Funnel Full with Predictive Intelligence
• Get a high-level overview of the power of predictive intelligence and how it is disrupting how marketing and sales teams are finding and converting customers
• Gain an understanding of how predictive technology works and how to implement and operationalize it
- Amanda Kahlow, Founder and Chief Strategy Officer, 6sense
From Search Campaign to Lead Qualification & Transfer: Using Data Analytics to Drive Volume
• The migration of user engagement to mobile
• The ability to leverage 1st party data to create more personalized engagement with customers
• Core advancements in the fidelity of targeting
These recent changes have changed the rules of the game and has reshaped who can compete effectively for customers online. Join us as we carefully explore using an end-to-end process to support your search media planning, management, and execution while driving pre-qualification starts while keeping your CPA targets in line.
• Learn how to create a landing page and microsite optimized for lead gen capture and conversion (form capture and inbound call)
• Discover best practices for managing campaigns to a cost per application start and tracking to ultimate loan fulfillment
• Explore the impact of keywords, ads, bids, and landing page offer experiences
Last-Click Attribution Is So Yesterday
• Discover how to differentiate last-click from multi-touch from cross-channel attribution
• Understand why last-click attribution is no longer good enough
• Get instructions for setting up FREE cross-channel, multi-touch attribution tracking using Google Analytics
• Learn how to evaluate technology for more sophisticated attribution tracking
- Akeel Haider, VP, Innovation & Strategy, Sparkroom