2017 Full Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Wednesday | August 23

9:10 AM – 10:00 AM
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Optimizing to Connect vs Optimizing to Convert

Room: Sutton Parlor North
The first milestone in the conversion funnel is successfully contacting the consumer, yet most brands have a contact rate of less than 50%. That means that half of marketing spend gets dropped on the floor before even arriving at your doorstep. Brands have been focusing on increasing contact rates for years. Are any strategies really working? In this session, we will do a deep dive into contact strategies that have moved the needle, and we’ll discuss the importance of having a specific and unique strategy optimized for each milestone in the conversion funnel.

Key Takeaways:
• Discover what data is most predictive of each milestone in the funnel, from contact, to transfer, to application and through to close
• Find out how to build a strategy specific to each milestone
• Uncover the most common mistakes performance marketers make in conversion optimization strategies
• Learn key performance indicators you’re not measuring and should be
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10:10 AM – 11:00 AM
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Testimonials Don't Convert Anymore. What Users Are Looking For And How To Provide It

Room: Sutton Parlor North
These days users need a lot more than a simple testimonial on a page to push them to convert. In this session, Dave French of Growella will explore how Brands have increased conversion rates by using showcasing real life use cases within their content and how other companies can do the same. Users are craving something real and authentic, and by providing that within your content will do far more for your conversion rate than anything else.

Key Takeaways:
• Get real-life examples of how providing a use case within your content can affect conversion rate
• Discover showcase sites that are still using testimonials vs. those that go deep with social proof to drive users to convert
• Learn about tools and methods to collect use case examples and how to apply them to any website
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11:10 AM – 12:00 PM
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Using Artificial Intelligence to Convert Leads into Real Sales Opportunities

Room: Sutton Parlor North
Sales and Marketing teams today are more challenged than ever with following up on all the leads they receive. How do you make sure that you are not letting sales opportunities fall through the cracks? In this interactive session, you will learn how hundreds of leading companies – and indeed any company – can significantly boost the conversion rate of their leads into sales opportunities, and how AI can be applied to automate the process.

Key Takeaways:
• Discover best practices for boosting lead conversion rates, with or without automation
• Find out how Artificial Intelligence is revolutionizing companies’ ability to engage prospects
• Learn how to optimize your prospect time spend and maximize their success
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