2017 Full Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Wednesday | August 23

9:10 AM – 10:00 AM
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The One Weird Trick for Closing Leads

Room: Sutton Parlor South
Today, buyers consult as many as 15 sources before reaching out to a company. Consumers are seeking out trustworthy, user-generated content that will help guide them to a clear decision, often before they ever interact directly with your marketing messaging. The result? 80% of the buying decision is already made by the time the buyer actually displays interest and becomes a lead. So how do you connect with these purchase-ready consumers and fill your lead pipeline with highly converting end-of-funnel leads? Your brand can increase lead generation efforts by managing the conversation online and maximizing consumer-generated media, but how do you connect with consumer-trusted sources to increase demand and affect purchase intent? Join Zac and Stacy as they provide one weird trick for closing leads and managing your online brand health.

Key Takeaways:
• Understand why online consumer reviews are important even when they aren’t all 5 stars
• Leverage earned media through review collection to manage online brand reputation
• Optimize social proof to generate and close leads

Presented By:
10:10 AM – 11:00 AM
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Lead Buying Essentials: Connect More, Convert More

Room: Sutton Parlor South
Some sales professionals are sabotaging their own sales efforts without even knowing it. Our newest research on lead response tactics uncovered significant room for improvement among lead buyers. In this back-to-basics session we’ll have a panel of best-in-class lead buyers on hand to comment on the research findings and how they are applying best practices in real-world scenarios. We’ll share effective techniques to improve communication timing and frequency, plus ways to make messaging more persuasive. And we promise a few surprises along the way. Attendees will leave with more confidence in how to build a winning sales process and hone their sales skills to increase contract and conversion rates.

Key Takeaways:
• Discover call and email strategies that results in the highest win rates
• Gain insight into the impact of lead response speed on conversion
• Understand the importance of quality email and voicemail messages for optimal lead response
• Learn the right balance of persistence to avoid turning prospective buyers sour
Moderated By:
  • Jorge Jeffery, Director Research and Analytics, Velocify by Ellie Mae
Presented By:
  • David Williams, Agency Owner, Allstate
  • Kevin Rhea, Senior VP, Director of Business Development, Mortgage Investors Group
11:10 AM – 12:00 PM
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Making "Junk" Traffic COUNT

Room: Sutton Parlor South
The world of recycling your “junk” traffic, has never been harder to navigate. FTC regulations, Malicious Campaigns, Non-Relevant Campaigns, along with Link & Brand Integrity are just a few of the areas you have to wade through. But what if there was a solution which took all of this to mind, applying a clear, direct trajectory forward, while providing value for your company? Join this session for case studies, applied experience, horror stories, & humor!

Key Takeaways:
• Understand how you can read the data to make the best programmatic decision on your traffic
• Learn how to incorporate best practices & FTC standards into redirect traffic
• Discover where we need to improve as an industry and become more conscious of how to monetize your "JUNK" traffic efficiently
• Participate in a short, simple, Kundalini Yoga breathing exercise to help clear your mind
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