Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.
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Wednesday | August 23
Applying Machine Learning to Generate Quality Leads
• Learn how machine learning can be applied to the exchange of leads
• Find out how leads can be scored on a real-time basis using both internal and external data
• Learn how the value of leads can be optimized both pre- and post-sale of leads
- Jeff Deisner, Executive Vice President, PX, Inc.
How to Build a High-Velocity Sales & Marketing Assembly Line to Mass-Produce Sales
• Get a high-level overview of the strategy and tactics required to build a high-velocity sales assembly line from lead generation through to close, taking the core concepts used in modern manufacturing and applying it to sales
• Gain an inside look at how to build and implement sales specializations - rather than having a salesperson who does everything from cold calling to customer success
• Find out how to use AI and automation tools to optimize and keep your assembly sales line in equilibrium