2017 Full Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Wednesday | August 23

9:10 AM – 10:00 AM
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Applying Machine Learning to Generate Quality Leads

Room: Sutton Parlor Center
The lead generation industry has traditionally faced significant challenges with transparency, quality and fraud. Getting the right leads to the right advertisers has been difficult, creating trust issues between lead sellers and lead buyers. With the advancements of machine learning over the past several years, technology can now play a very active role in helping bridge the gap of trust by leveraging machine learning combined with multiple data sources to allow for a foundation of transparency of lead exchanges. Learn how machine learning can be applied to generate leads at scale with verifiable data.

Key Takeaways:
• Learn how machine learning can be applied to the exchange of leads
• Find out how leads can be scored on a real-time basis using both internal and external data
• Learn how the value of leads can be optimized both pre- and post-sale of leads

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10:10 AM – 11:00 AM
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How to Build a High-Velocity Sales & Marketing Assembly Line to Mass-Produce Sales

Room: Sutton Parlor Center
In any given industry, there can be only one Marketplace Gorilla – that leader who will take over 50% of the revenue and 75% of the profits. Unfortunately, most other market participants will fail. Why? Because traditional approaches to sales and marketing operations like inside or direct sales stifle lead generation and prevent hyper-velocity growth. In this session, learn how to transform your funnel with a sales assembly line, and increase sales 10X at a lower cost to become your industry's gorilla.

Key Takeaways:
• Get a high-level overview of the strategy and tactics required to build a high-velocity sales assembly line from lead generation through to close, taking the core concepts used in modern manufacturing and applying it to sales
• Gain an inside look at how to build and implement sales specializations - rather than having a salesperson who does everything from cold calling to customer success
• Find out how to use AI and automation tools to optimize and keep your assembly sales line in equilibrium
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