2017 Full Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Monday | August 21

12:30 PM – 1:15 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Keynote: Improv Rules for Corporate Risk Taking

Room: Trianon Ballroom
What if we could empower each team member to become an idea factory? How do we impart the tools and understanding to help them embrace risk-taking? Every morning, TV late show comedy writers stare at the blank page, apply a few simple approaches to catapult them into the creative state, and then put on a brilliantly hilarious show that same evening. We’ll learn a few of these approaches, how to step around the corporate creativity deathtraps, and be ready to develop a plan for producing meaningful content that connects with our audiences.
Presented By:
  • Tim Washer, Content Producer, IBM, Cisco & FedEx

My Agenda

Send Me My Agenda