How Marketers Can Connect with Technology Distracted Millennial Shoppers

By LeadsConAdminAugust 31, 2017

Using ads and marketing tactics to capture the attention of millennial consumers can be trickier than many realize. It's true that many of the people in this demographic use the internet and have multiple devices, but that can be a double-edged sword. A recent report showed why connecting with millennials can be so tough and offered suggestions for making the best use of marketing tactics.

Connecting with millennial consumers can be tricky due to the number of devices they own and their habit of switching between devices. According to data cited by SmarterHQ,who produced the study on millennial engagement, millennial shoppers shift their attention between media platforms such as laptops, smartphones, tablets and television at least 27 times per hour.

Read More at Inc. Magazine

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