One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party data to B2C brands. Forces such as the EUs new General Data Protection Regulation (GDPR), consumers increasing demands for privacy, and the waning influence of anonymous, cookie-based approaches to advertising are spurring marketers to examine how they can more fully leverage their owned first-party customer data.
How to Use a CDP to Engage Customers Outside the Realm of Marketing
By LeadsConAdminJuly 11, 2018
Other Stories You Might Like
How AI-based Chat is Transforming Lead Generation
March 21, 2019, 8:00 am
LeadsCon 2019: The Top 5 Trends
March 19, 2019, 12:15 pm
4 Tips to Maximize Your Mobile Marketing ROI
March 18, 2019, 8:00 am
The Importance of Creating a Single View of the Customer with Data
March 14, 2019, 8:00 am
5 Top Lead Generation Tools That Will Skyrocket Your Leads And Conversions
February 27, 2019, 8:00 am
A Complete Guide to Using Infographics for Lead Generation [Infographic]
February 26, 2019, 8:00 am
Contact Center AI – What’s Out There?
February 21, 2019, 12:00 pm
5 Top Lead Generation Tools That Will Skyrocket Your Leads and Conversions
February 21, 2019, 8:00 am
What Does Online Lead Generation Look Like in 2019?
February 20, 2019, 8:00 am
How to Use LinkedIn As a Lead Generation Channel
February 19, 2019, 10:03 am