by Eric Schaal
Automation is driving developments across the marketing industry in 2018, and lead generation practices will be no different. Antiquated systems that can’t process why a client became a “no” simply do not fit into the business plan of today’s brands and lead aggregators.
Fortunately, new platforms offer solutions that match the on-demand nature of the new economy. Advanced lead generating systems can also identify personas ripe for conversion. Join two industry innovators for “Delivering High Quality Leads in Today's On-Demand Economy,” a session dedicated to the latest in lead gen technology on the final day of LeadsCon 2018.
Instant Access to Quality Lead Profiles
Advances in automation have spoiled buyers in some ways. Rather than accepting the status quo, it’s normal for customers to expect faster computing and a personalized approach from their lead aggregators. By applying the latest in qualification standards, you have the opportunity to weed out subpar leads and deliver a consistently higher level of quality for clients through automation.
Brian Wool, CRO of Infutor Data Solutions, will be one of two presenters showing how his company is handling the latest in lead gen technology. Infutor managed 98 percent client retention in 2016 with a similarly impressive jump in new-client engagements.
Matt Gabrielson, president of Connect Your Leads (CYL), will join Wool in leading the March 7 LeadsCon session. Connect Your Leads spent much of 2017 making home service and utility brand lead generation more profitable for clients. The CYL approach includes simplifying the per-call payout structure and increasing the lifetime value of every customer.
Lead Personas and Archetypes
At the end of the session, attendees will take away knowledge about identifying and defining lead archetypes and personas. Once a brand can look at lead generation this way, the process of automated lead routing will become more efficient.
Of course, the bottom line is conversion, and both Gabrielson and Wool will share insight on how your company can turn a straight “no” into a sale. If you know what data to plug into an automated qualification platform, the chances of getting a “yes” rise dramatically.
Automated lead qualification remains a new technology, and brands will see how the industry’s current leaders have leveraged intelligence to improve ROI without losing anything on the compliance front. If better lead conversion is on your company’s agenda in 2018, this session is a must-attend at this year’s LeadsCon.
Click here to register for LeadsCon Las Vegas 2018.