LeadsCon
THE Lead Generation Conference
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Full Conference Program
Preliminary Conference Program.
Monday, July 26th, 2010 |
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| Time | Activity |
| 8:00am – 5:00pm | Registration Desk Open |
| 10:00am – 12:00pm | Buyer Intensive |
| Lead buyers create the liquidity that keeps the online customer acquisition machine well oiled. Making sure the lead buyers feel in control of the lead buying process is what this private session is all about. This buyer’s only event brings together learning and networking in a no-pitch environment. Invitations have been sent to qualified, registered attendees prior to the start of the show.
10:00am – 10:15am: Welcome and Introductions 10:15am – 10:45am: The 10 Biggest Legal Pitfalls 10:45am – 11:00am: From Zero to Lead Buying Hero 11:00am – 11:30am: Speed to Lead – Why It Matters 11:30am – 12:00pm: Networking |
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| 12:00pm – 1:00pm | Pre-Conference Hour |
| Register early and then mingle with fellow conference goers before an afternoon of thought-provoking and actionable content. | |
| 1:00pm – 5:00pm | Conference Sessions |
| 1:00pm – 1:45pm | Old vs. New: Display Media Battle Royal |
| The battle for the display advertising market is one, and it’s no longer a question of if it will thrive but who will control the dollars. On one side, we have the demand side platforms known for their real-time bidding and integration of data exchanges. On the other, we have the ad networks, masters of scale but pigeon-holed as the Luddites of the display world. Somewhere in between we have audience-focused ad networks and a whole slew of buzz-word rich companies. What are they fighting over, and who will win?
Moderator: Panelists: |
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| 1:45pm – 2:30pm | Don’t Call it Lead Gen – Brands and CPL |
| Long considered the holy grail for lead generation growth, brands, especially consumer packaged goods, have leveraged various forms of online customer acquisition for years, but you won’t hear them calling their work lead gen. For them, the purpose of leads is still to drive sales, but not in the immediate, phone driven fashion seen across other segments. Hear from the brands what “lead gen” means to them and what those wanting to service brands and the ecosystem as a whole must do to garner more of their business.
Moderator: Jere Doyle, Prospectiv, Founder & CEO Panelists: |
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| 2:30pm – 3:15pm | Lead Gen’s Third Screen: Performance-Based TV |
| Today, the internet and digital advertising must no longer fight for a share of advertisers’ budgets. It’s a big reversal from just a decade ago. If anything, the rise of the internet has put other mediums on the defensive, one of which is television. In a world hyper-focused on social and mobile, it’s easy, especially for those in lead generation, to overlook the power of channel. More accessible than even more scale, performance-based television shouldn’t be written off as an antiquated opportunity.
Moderator: Panelists: |
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| 3:15pm – 3:45pm | 1:1 with the FTC |
| Friend or foe to marketers? That is what some wonder about the Federal Trade Commission and its ongoing role of protecting the American consumer against fraudulent, unfair, and unfair business practices. There is no better way to understand how the FTC views the world of interactive marketing -the good and the bad – than hearing from them directly. A first for LeadsCon, Leonard Gordon, the highly sought after, Director of the Northeast Regional Office of the FTC, joins us to separate fact from fiction.
Presenter: |
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| 3:45pm – 4:30pm | New Frontiers: Interactive TV |
| Don’t count television out just yet. The same technologies that have benefited the web have started to make their way into the no longer 1.0 device called the TV. Better targeting for ads, enhanced viewing, and an experience that goes beyond a one sized fits all push approach to content sounds great. Is iTV just a last hooray for the once king of media consumption or the next revolution?
Moderator: Panelists: |
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| 4:30pm – 5:00pm | Making Dollars and Sense of Retargeting |
| Display doesn’t have to be (too) confusing or inaccessible. It can be actionable, perfect for the needs of those in online customer acquisition. Until now, marketers have only been able to target users who have either previously visited their site or are actively searching for their service. With search retargeting, marketers reach potential customers regardless if they’ve visited their site or are actively searching for something. The pioneer in the space, Josh Shatkin-Margolis, CEO of Magnetic explains the new era of non-search keywords.
Presenting: |
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| 5:00pm – 5:30pm | Paying the Piper |
| Staying out of trouble is not a sexy topic. It rarely saves you money upfront; yet, taking the right path can save an entire industry if done right. Jonathan Gillman, formerly from the Florida Attorney General’s Office, discusses his personal experience combating high-risk tactics that resulted in millions of dollars in fines levied against marketing services firms. Today, Jonathan is on the side of the marketer, helping them better identify and manage these threats. He will share a variety of best and worst practices to bring greater clarity and transparency to the lead gen space.
Presenting: |
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| 2:00pm – 7:00pm | Exhibitor Set-Up |
| 6:00pm – 8:00pm | Kick Off Soiree! |
| Catch-up with old friends and make new acquaintances at the LeadsCon Kick Off Soiree. Enjoy great company, snacks, and plenty of drinks at a great venue. | |
Tuesday, July 27, 2010 |
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| Time | Activity |
| 7:00am – 11:00am | Exhibitor Set-Up |
| 7:30am – 5:00pm | Registration Desk Open |
| 7:30am – 9:00am | Continental Breakfast |
| Meet and mingle while fueling up for a great day of content and connecting. | |
| 9:00am – 12:00pm | General Sessions |
| 9:00am – 9:45am | Keynote: The Billion Dollar Business? |
| Leads generation is really about customer acquisition, and without a doubt no other period has seen such innovation and growth in customer acquisition. The question among those interested in lead generation and customer acquisition has always been what will break through to become the billion dollar business. From flash sales to location based services, the question is not if or when, but how many billion dollar customer acquisition businesses will we see.
Moderator: Panelists: |
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| 9:45am – 10:15am | End of Search Arbitrage? Google’s Expanding Vertical Search |
| With the launch of Comparison Ads in late Fall of 2009, Google officially entered lead generation. By offering a product that charged per inquiry instead of per click, the company has dramatically changed how many of its top spenders view the firm. And, with the company’s launch of new Comparison Ads verticals not to mention the intended purchase of ITA for travel data, what the vertical search approach means and how it plays out is of monumental importance for those who have shaped and would like to continue to shape the world of online lead generation.
Moderator: Featuring: |
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| 10:15am – 10:45am | The Future of Health & Medical Lead Generation |
| Operating in the shadows of larger and high profile verticals, health and medical lead generation has many of the qualities that make for a future top sector of lead generation. In a sector that covers almost all age ranges, business and consumers, the opportunities abound. With new health care legislation mandating universal coverage, it should mean only expanded opportunities, but this vertical, relies heavily on government money, and government money means a highly regulated industry. Our panelists discuss what segments are poised for growth and how to make sure any interested avoid any major pitfalls along the way.
Moderator: Panelists: |
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| 10:45am – 11:15am | How to Contact: Man vs. Machine |
| One of the common themes among those operating in lead generation revolves around users searching for information about a good or service but choosing to transact offline. That means people talking to other people. The classic approach has been throwing more bodies, with buyers and aggregators becoming de facto call center operators. It’s an expensive proposition. Is it the best solution? Are there technologies that can reduce the cost and increase the effectiveness of leads and buyers connecting? We find out in our version of man vs. machine.
Moderator: Panelists: |
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| 11:15am – 12:00pm | Headwinds or Tailwinds? An Update on Education Lead Gen |
| For those generating or wishing to generate leads, almost all will turn their attention to the online education lead generation space at some point in time. It is a sector that has public companies worth tens of billions of dollars in market cap combined, spends upwards of a billion dollars annually buying leads, and has seen incredible growth for almost a decade. Online education has bolstered the fortunes of so many in lead generation and the broader advertising world. Despite the rapid success or perhaps because of it, the future contains some uncertainty. Is this a gravy train that might soon end or one whose next ten years can look as promising as the past.
Moderator: Panelists: |
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| 12:00pm – 6:00pm | Exhibits Open |
| The best are on display at the Exhibit Hall. Meet our exhibiting companies, and learn how they can help you do better business. | |
| 12:00pm – 2:00pm | Lunch |
| After a full-packed morning, gear up for the afternoon ahead. | |
| 4:00pm – 6:00pm | Exhibit Hall Reception |
| Close out the show the right way… with drinks and hors d’oeuvres in the Exhibit Hall among your colleagues in the industry. | |
| 6:00pm – 8:00pm | Exhibitor Move-Out |