As we’ve written before, LeadsCon East is more than just LeadsCon in New York. If that were the case, we most likely wouldn’t do the show just to have a second show in a different city. Instead, it’s driven out of our commitment to the online customer acquisition space, i.e., it’s part of the long-term mission of the event, namely to advance / legitimize online customer acquisition and online lead generation.
Companies seeking accountability in advertising are only going to increase. None do it better than the lead gen guys, but for many of the companies becoming more interested in notions of accountability and performance-based advertising, lead gen is a dirty word. The goal then is to take the first steps towards bridging that gap, showing not all lead gen is bad or dirty and similarly educating companies in lead gen on what brand stewards value. It is just as valuable to hear why companies have shied away as it is to hear why they have tried it.
As a result, the schedule we have put together tries to reflect this mission. It looks to make the event palatable to a new audience while still addressing the needs of those innovators and business leaders that have helped get the industry where it is today.
We’re happy to share the Preliminary Agenda. In the next few weeks, we will complete the Full Conference Program and Speaker List.
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