If you visited the LeadsCon site recently, in addition to the new header, we have updated the text to reflect the ongoing mission of LeadsCon as well as announcing our newest show, LeadsCon East 2009. Mark your calendars. The first LeadsCon East takes place August 17 – 18, 2009 at the Marriott Marquis Times Square. Space is limited for this more intimate event. We have a maximum capacity of only 700 people.
Perhaps the most obvious question regarding LeadsCon East is “Why have a second show?” Given the success of LeadsCon Las Vegas, we could easily have a viable business doing just one show a year. And, while that might make our lives easier from an operational perspective, it doesn’t do enough towards fulfilling the LeadsCon mission of advancing online customer acquisition. The goal is not just to have successful events but to help insure the long-term success of the entire industry.
As we say on the home page, “While Las Vegas certainly draws people from all over the world, it serves only as a temporary home for thought leadership and internet advertising dollars. For the world of online customer acquisition and lead generation to achieve its full potential, it needs to operate on a bigger stage. This longer-term vision also includes increasing the industry’s standing not just in the world of internet advertising but all of advertising. And there is only one city at the epicenter of all of advertising, New York City.”
Additionally, instead of LeadsCon East just focusing on the world of online lead generation, we will have a special track that looks to engage the broader world of marketers wanting to leverage the accountability of the internet. Our goal is to make LeadsCon East the must attend show for any interested in not just lead generation but all areas of performance-marketing.
Registration for this event is now open. We look forward to seeing you there.
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