LeadsCon
THE Lead Generation Conference
LeadsCon East 2009 Sponsors
Full Conference Program
We have an exciting two days planned. We are bringing together a fantastic group of leaders and must know companies. LeadsCon Las Vegas 2009 starts on the morning of March 4th, 2009 and ends the next evening with our almost-famous Sponsored Party.
Listed below is the conference program with sessions descriptions and the names of those presenting.
Wednesday, March 4, 2009 |
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| 8:00am – 9:00am | Continental Breakfast Head to the conference early and fuel up for an invigorating day with our complimentary breakfast. | |||||||||
| 9:00am – 12:30pm | GENERAL SESSIONS | |||||||||
| 9:00am – 9:00am | Opening Remarks | |||||||||
| 9:00am – 9:45am | Keynote – Transforming Consumer Insights into Market Opportunities Consumers, and particularly online consumers, face a world with high degree of complexity, many opportunities, and reduced trust. Given this environment, it is no wonder that indecisiveness and procrastination rules. In this session we will explore recent findings from behavioral economics, and explore how a better understanding of consumers’ decision making can help us better shape the online offering. The topics we will cover will include pricing, habit formation, the magic of free, complexity, and the role of irrelevant offerings. | |||||||||
| Presenter: Dan Ariely, Behavioral Economist, author of bestselling book “Predictably Irrational” | ||||||||||
| 9:45am – 10:30am | State of The Industry Despite the less than stellar economic projections, lead generation has held up remarkably well. Will the growth continue, or, could it even shrink? How much will the macro-environment, especially the ongoing credit-crisis impact the industry? Which verticals look strong, and which weak? Our all-star group of panelists weigh in to answer some of the most pressing questions. | |||||||||
| Moderator: David Carlick, Director, ReachLocal, Inc. Panelists: Ross Sandler, Senior Analyst Global Internet & Media Research, RBC Capital Markets Doug Valenti, Chairman & CEO, QuinStreet, Inc. Michael Zeisser, Senior Vice President, Liberty Media Corporation |
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| 10:30am – 10:45am | Break | |||||||||
| 10:45am – 11:30am | Lead Exchanges: The Future of Lead Generation? Exchanges have historically created and defined new markets, providing maximum efficiency, critical mass, and synergy. Top executives discuss the current challenges exchanges face in the lead generation industry and what it will take for them to continue to expand and take market share. Listen to them as they address tough questions such as, “Do publishers earn more from exchanges, and do their customers really receive higher quality?” | |||||||||
| Moderator: James Cham, Vice President, Bessemer Venture Partners Panelists: Marc Diana, Founder & CEO, LeadPoint Anik Ganguly, Board Member, Detroit Trading Payam Zamani, Chairman & CEO, Reply! Inc Keith Moore, Senior Vice President, Tree.com |
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| 11:30am – 12:15pm | In The Spotlight: Private Company Showcase One of the favorite sessions from LeadsCon Las Vegas 2008. Watch as some of the most impressive companies you didn’t know about take the stage to discuss their businesses. | |||||||||
| Moderator: Jordan Rohan, Founder, Clearmeadow Partners | ||||||||||
| 12:15pm – 7:00pm | EXHIBIT HALL OPEN The industry’s most important and innovative companies are on hand to showcase the latest products and services they have to offer. Find out how to enhance your business and bottom line with these offerings in the Exhibit Hall. | |||||||||
| 12:15pm – 1:30pm | Lunch Relax and replenish with plenty of time to check out the Exhibit Hall before the afternoon sessions. | |||||||||
| 1:30pm – 5:00pm | BREAKOUT SESSIONS: Understanding Lead Generation | |||||||||
| 1:30pm – 2:15pm | Lead Generation Basics The world of online customer acquisition is immensely challenging. The subtleties and understanding it takes to succeed can be taken for granted. In this panel, we take a step back and focus on the needs of those who are just beginning their foray into the space, or those who felt they never received their 101 training. | |||||||||
| Moderator: Jay Webster, President & COO, Consorte Media Panelists: Jere Doyle, President & CEO, Prospectiv Mara Fineshriber, Director of Marketing, Western Governors University Sheilin Herrick, Marketing Manager, Auto Insurance Specialists, LLC Owen Raun, Co-Founder & President RMC Vanguard Group |
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| 2:15pm – 3:00pm | B2B: The Other Lead Generation It hasn’t scaled in the same fashion that direct to consumer customer acquisition has, but that doesn’t diminish the importance and profits that exist in the world of business to business lead generation. There is a reason that several of the major business to consumer lead generation companies have made multiple acquisitions in business to business. After listening to those growing and leading companies in the space, you will know why. | |||||||||
| Moderator: Joe Deal, Founder, Best Nursing Degree, LLC Panelists: Asad Haroon, Founder & CEO, InsideUp Mie-Yun Lee, Founder & President, BuyerZone Jim McKinley, Principal, 360Partners, LP Ryan Peddycord, President, Resource Nation |
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| 3:00pm – 3:15pm | Break | |||||||||
| 3:15pm – 4:00pm | Understanding and Managing “Co-opetition” When your major partner is also your major competitor, you have just experienced “Co-opetition.” It’s the lead generation world equivalent to reaching across the aisle, and it’s often not a luxury but a necessity. Learn how to make sense of “Co-opetition,” and listen to those who used it to everyone’s advantage. | |||||||||
| Moderator: Rick Natsch, Founder & CEO, Potrero Media Corporation Panelists: Jeff Bartlett, President, ConsumerTrack, Inc. Paul Moss, Owner, Moss Affiliate Marketing Jim Waltrip, Chief Executive Officer, AllWebLeads.com Marc Wheeler, Managing Partner, Strategic Options |
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| 4:00pm – 4:45pm | Local Advertising – Lead Gen’s New Black? The shaken credit markets mean a potentially uncertain future for what has been the backbone of lead generation – verticals powered by lending. They have left many wondering from where the future growth will come. While, we will see a heavy emphasis on international opportunities and big brands, an often overlooked segment are the hundreds of thousands of local advertisers who have barely scratched the surface of online advertising, who represent billions in annual spend. Is it a question of if, when or how? | |||||||||
| Moderator: Brian Bowman, Chief Marketing Officer, Reply! Inc. Panelists: Hanan Lifshitz, Co-Founder & CEO, Palore Paul Ryan, Founder & CEO, DoneRight! Anthony Wills, Chief Revenue Officer, Dotmenu, Inc. Robert Wright, Founder, EVP and General Manager Xchange, ReachLocal, Inc. |
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| 2:00pm – 5:00pm | SPONSORED WORKSHOPS | |||||||||
| 2:00pm – 2:45pm |
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| 3:00pm – 3:45pm |
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| 4:00pm – 4:45pm |
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| 5:00pm – 7:00pm |
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Thursday, March 5, 2009 |
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| 8:00am – 9:00am | Continental Breakfast Kick off Day 2 the right way. Catch up with connections from the day before over breakfast on us. | |||||||||
| 9:00am – 11:45am | SPONSORED WORKSHOPS | |||||||||
| 9:00am – 9:45am |
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| 10:00am – 10:45am |
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| 11:00am – 11:45am |
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| 9:00am – 12:15pm | BREAKOUT SESSIONS: Mastering Lead Generation | |||||||||
| 9:00am – 9:45am | Lead Management – “Generation” is Half the Battle Lead generation by its definition places an emphasis on the acquisition of the interested customer. Perhaps as important if not more so than the acquisition is what companies do after they have a customer who has expressed interest. From routing the leads to the correct buyer to helping buyers make effective use of the money they just spent, lead management is in many ways the fuel that keeps online customer acquisition going and an important topic for any in involved in the space. | |||||||||
| Moderator: Michael Ferree, Online Marketing Manager, ZipSearch! & President, LeadTrade Panelists: Frank Ouimette, Co-Founder & CTO, LinkTrust Systems Raj Parekh, General Manager: LeadROI, MediaWhiz Holdings, Inc. Bill Rice, Founder & CEO, Kaleidico Jeff Solomon, Founder & Senior Vice President, Leads360 |
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| 9:45am – 10:30am | AdNetworks and Display For a variety of reasons, those in the online customer acquisition space buying display still feel like second class citizens despite their being among the most successful of all buyers. With online media spending forecasts, especially for display, continually being lowered, roles reverse, and the shunned become accepted. It’s a recipe for limited success in good times and bad. The task before this panel – to start a dialog with display ad networks and major display inventory providers to see our dollars become more than advertiser of last resort and have more advertisers see success. | |||||||||
| Moderator: Rob Leathern, Chief Executive Officer, CPM Advisors, Inc. Panelists: Dilip DaSilva, CEO and Founder, Exponential Rob Deichert, SVP of Publisher Operations & Yield Management, Platform-A Murthy Nukala, Founder & CEO, Adchemy Dave Zinman, Vice President, Network Management, Yahoo! Inc. |
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| 10:30am – 10:45am | Break | |||||||||
| 10:45am – 11:30am | Mastering PPC For many companies, display advertising is a luxury, something they know they want to improve. Search is the necessity, the love-to-hate medium that they wish they could live without but know they won’t. Stop fighting it and start making the most of what search has to offer. Listen to those who have spent millions and the insider’s views of what it takes to do well on search. | |||||||||
| Moderator: Terrence Thomas, Executive Vice President, Education Dynamics Panelists: Frank Lee, Senior Vice President, Client Services, The Search Agency David Rodnitzky, Chief Executive Officer, PPCAdBuying.com Michael Yang, Founder & CEO, Become.com Chris Zaharias, Vice President Search Sales, Omniture |
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| 11:30am – 12:15pm | Landing Pages that Convert One of our favorite topics. Spending money to send traffic to your website does only so much good if you aren’t making the most of those visitors. Imagine being able to acquire new users for 1/3 to 2x less than you do today? That’s what is possible through landing page optimization. Learn why showing the right message matters, how to do it, and what steps you can take to immediately reduce your cost per lead and get more leads with the money you currently spend. High tech or low, it’s time to make it a focus of your online operations. | |||||||||
| Moderator: Misty Frost, Vice President Strategic Offerings, Datamark Panelists: Tim Ash, President & CEO, SiteTuners.com Olivier Chaine, Founder & CEO, magnify360, Inc. Arjun Jayaram, Vice President of Engineering, Become.com Darren Johnson, Vice President Test & Target Sales, Omniture |
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| 12:15pm – 7:00pm | EXHIBIT HALL OPEN One of the most important things you need to find out is how to grow your business. Spend time with the exhibitors to ensure you learn how to head home with the tools you need to make that happen. | |||||||||
| 12:15pm – 1:30pm | Lunch It’s time to recharge, visit exhibitors and get ready for the highly informative afternoon sessions! | |||||||||
| 1:30pm – 5:00pm | GENERAL SESSIONS | |||||||||
| 1:30pm – 2:15pm | Kings of Counter-Cyclicality Reading the news over the latter half of last year, you could easily assume that survival equaled success. In all turmoil, you didn’t get to hear about the companies for whom this downturn has yielded record growth and opportunity. Now is your chance to gain key insights from some of the companies who have shown that a downturn doesn’t have to mean a down turn in business. | |||||||||
| Moderator: Rick Wolfgram, Managing Director, ThinkEquity Panelists: Brett Brewer, President, AdKnowledge Bruce Douglas, Senior Vice President, Marketing, Vertrue, Inc. Ethan Ewing, CEO, Bills.com Anu Shukla, Founder & CEO, Offerpal Media |
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| 2:15pm – 3:00pm | The Future of Lead Generation – Getting to 2.0 During the collapse of the tech bubble, many companies in lead generation space could do no wrong. This downturn has proven a much more equal opportunity opponent. Several of the best known people and the companies that have shaped the industry will share their insights for the future and address some of the more pressing issues of today, such as “How best to conserve cash; when to shift focus to new opportunities like loan modification; how to raise outside capital in this environment; and, what M&A opportunities make sense. | |||||||||
| Moderator: Sandy Kory, VP, Director of New Media & Technology, Media Venture Partners Panelists: Matt Coffin, Investor, Coffin Capital G. Cotter Cunningham, Chief Executive Officer, smallponds, inc. Saar Gur, Venture Capitalist, Charles River Ventures Jonathan Turner, Founding Partner, Qatalyst Partners |
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| 3:00pm – 3:15pm | Break | |||||||||
| 3:15pm – 4:00pm | If Quality if King, What is Scoring? The Ace in the Hole? Those with experience in the industry might believe that the quality over quantity debate is settled. If it were, though, why do many buyers still go for the less expensive leads, and why do sellers often advertise their low prices. | |||||||||
| Moderator: Alex Baydin, Founder & CEO, PerformLine Panelists: David Dowhan, Senior Vice President, Online Markets, eBureau David Sobie, Vice President, Marketplaces, LeadPoint, Inc. Dave Wengel, General Manager, Interactive Markets, TARGUSinfo Matt Wise, President & CEO, Q Interactive |
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| 4:00pm – 5:00pm | In the Spotlight 2.0 – Best of Lead Gen 2.0 It’s one thing to talk about Lead Gen 2.0 and another to do it. See some of the most innovative and game changing companies as they show the world that lead generation and innovation go hand-in-hand. | |||||||||
| Moderator: Josh McFarland, Entrepreneur in Residence, Greylock Partners | ||||||||||
| 5:00pm | Closing Remarks | |||||||||
| 5:00pm – 7:00pm |
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| 10:00pm – 12:00am |
Enjoy a night at one of the hottest clubs in Las Vegas. Pick up your invitation from All Web Leads and/or Lending Tree’s booth (#402 and #405) and end your LeadsCon experience in style! |
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