LeadsCon

Despite the lackluster economy, the online lead generation space had no shortages of successes in 2009. From companies going public, to already public companies deciding to shake up the world of online lead generation. To help us look into what the future holds, we have gathered a group of industry leaders, those who have been through good time and bad, to help us all read the lead gen tea leaves.

The executives and teams who work with them make business ideas a reality. When going from idea to reality, it doesn’t hurt to have a war chest, but for many the past year saw the lower amount of deal flow. Hopes are high though for greater capital availability and opportunities liquidity in 2010. Who will win and what will it take? Our panelists will provide insights into what and where those with capital are looking to deploy.

The company spotlight is a chance for LeadsCon to hand over the stage to those impacting how the business of online lead generation and customer acquisition takes place. Presenters represent companies large and small; they are selected for their uniqueness, innovation, and their efforts to both expand the world of online customer acquisition and better it.

Consumer Sites vs. Pure Lead Gen Plays – One Scales Easier. Who Survives?

In the multi-billion world of online lead generation, the majority of the money is earned the old-fashioned way, with a click on an ad and the filling of a form. The simple click and fill is under pressure from many sides. Is there room for both? What will it take for the beloved form to continue thriving.

Breaking into New Markets – Insights & Lessons Learned from Travel and Senior Housing

As mortgage did at the start of online lead generation, today, online education activity boasts the largest single share of dollars within lead generation. Vital to the industry’s growth is the servicing of new verticals, but going from idea to reality does not come without its challenges. Hear tips from those who have crossed the chasm and made online lead generation an invaluable part of these new markets’ businesses.

Traffic Strategies – Social Media How To – Secrets from a Top Performance Marketer

In less than a year’s time, social media has gone from a “might be nice to understand” to a “can’t afford not to understand.” The good news is that social media can work for performance marketers. We have one of its top spenders to share how you can do it too.

Self-Service Display – Is the Dawn of A New Era (Finally) Here?

For the vast majority spending money online, almost all echo a similar sentiment. When will display advertising offering the ease of use and scalability that search does. A key component in display reaching its potential involves democratizing the creative process. That piece is closer than ever before, but what about the other factors – targeting, price, etc.? When we get there will it open up advertising opportunities or funnel more money through Google?

B2B Lead Generation in A B2C World

From a marketing dollars perspective, business to consumer online lead generation far surpasses business to business. Yet, some of the best and most complete solutions come from this lesser understood world within a world of online lead generation. What can business to consumer marketers learn from those where the average close time is months not days or weeks?

The Metric of Success

One of the key selling points for the online customer acquisition is its performance-based pricing. But, what does performance-based pricing mean?. Is it cost per click, cost per lead, and/or cost per action. Buyers and seller have become adept and switching among all three, but that doesn’t mean a lack of inefficiencies. Where does one work better than others, and how can those spending money fill in the gaps without losing their shirt?

How Lead Sellers Make Money with Lead Quality Scoring

Meet and mingle with the industry’s best people and companies all while enjoying complimentary cocktails and hors d’oeuvres.

For those generating or wishing to generate leads, almost all will turn their attention to the online education lead generation space at some point in time. It is a sector that has public companies worth tens of billions of dollars in market cap combined, spends upwards of a billion dollars annually buying leads, and has seen incredible growth for almost a decade. Online education has bolstered the fortunes of so many in lead generation and the broader advertising world. Despite the rapid success or perhaps because of it, the future contains some uncertainty. Is this a gravy train that might soon end or one whose next ten years can look as promising as the past.

Hot transfers, i.e., qualifying potential customers and then in real-time passing them to one who could service them further still play a critical role, but the role of the phone and phone technology has become much more broad and nuanced. At no other point in advertising has the phone offered so many opportunities to those involved in the generation of leads today. Get caught up on the latest advancements and learn how phone technology could transform your business.

The world of customer acquisition has started to come under increased scrutiny by the Federal Trade Commission (FTC), state Attorneys General, and private plaintiffs, as well as by traffic owners. Compliance is not just a cost of doing business, it is essential to remaining in business. Learn how the legal and regulatory landscape is rapidly evolving for lead generators. In addition, learn about the impact of new laws and regulation on customers in such industries as credit, debt relief, mortgage, insurance and education. This panel addresses the latest developments from the FTC, states and specific industry regulation that lead generators need to know. Whether you are advertising only on the Internet or through a combination of medium, this is a panel you can’t afford to miss. Attorneys from two leading firms will share information that for a change can help to save you money instead of costing money.

Extreme Lead Management – Five Innovative Use Cases You Don’t Know About, But Should

Display Media – A Scalable Channel for Lead Generators

What Can Lead Publishers Do To Increase the Brand Perception of Schools