Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Tuesday | March 5

1:30 PM – 2:15 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Freemium to Premium Video Creation

Room: Grand Ballroom DE
Join us for a passionate conversation on when to insource vs outsource or even kill a video project. During this presentation, inbound marketing guru George B. Thomas and executive producer Eran Lobel will share actionable tips, tricks and strategies around vital insourcing and outsourcing processes and methodologies. Eran and George will help you better assess your video needs, maximize your budget and when to not even hit the record button.

Key Takeaways:
  • Understand the budgeting variables involved when it comes to producing your own video content
  • Discover how to simplify the complex nature of complex, products, services and processes
  • Learn how to better engage potential customers through video and understand why today’s consumers are looking for visual cues
Presented By:
2:25 PM – 3:10 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Leveraging Influencer Marketing for Lead Generation

Room: Grand Ballroom DE
Whether you are utilizing influencer marketing for your company or client or even if you are building your own personal brand, the power of influence is rapidly growing in value for marketers. Consumers often rely on the value proposition that influencers bring as one of the most trusted forms of brand advertising. Greater than 80% of marketers today say that they use influencers in their current strategy. What do they know that you don’t? Join us as we examine the power of influencers to reach today’s consumers and why you should consider adding influencers in the mix.
 
Key Takeaways:
  • Understand how to build lead generation and attribution strategies utilizing influencers
  • Learn about marketing methods for building your own brand
  • Discover some pitfalls to avoid in building out a standalone influencer strategy
Presented By:
  • Kenneth Kinney, VP of Marketing and Digital Strategy, Ai Media Group and "A Shark's Perspective"
  • Kylie Francis, Influencer/Social Media Consultant, Kyfra.com
4:10 PM – 5:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

How Alexa, Google, and Other Emerging Digital Assistants Will Change Marketing and SEO Forever

Room: Grand Ballroom DE
In just a few short years, Amazon Alexa, Google Assistant, Microsoft Cortana and other hands-free, voice-first digital assistants have made their way into the hands, homes and hearts of tens of millions of consumers. Given the relative newness of this technology, the numbers are staggering – more than 60 million “smart speakers” have been sold in the past 2 years alone. So, what does this mean for marketers? How does it affect your search marketing strategy? What effect will it have on prospecting and customer engagement? What are the strengths and limitations of the various technologies? Who’s successfully leveraging voice assistants for marketing and how are they doing it? These are just some of the questions we’re going to address to help marketers understand and prepare for what is likely to be one of the most disruptive trends marketing has faced to date. 
 
Key Takeaways:
  • Understand how voice-first technologies are impacting search marketing
  • Learn practical strategies to help prepare for impact hand-free computing will have on marketing
  • Get visibility into what other marketers are doing to integrate and leverage voice for prospecting, engagement, and branding
Presented By: