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Wednesday | March 6

10:45 AM – 11:20 AM
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EDU Marketing Automation: The Technology & Proven Strategies You Need Today

Room: Grand Ballroom DE
Join us to learn more about how the EDU Marketer of today is using innovative ways to attract a shrinking pool of savvy student prospects in a more competitive age.  The last few years have been filled with change, speculation and consolidation for both education and new student prospect generation. The regulatory environment has often been difficult to understand and interpret, and student prospects today have an increasing number of options.  This presentation will talk about how the industry has transformed in recent years and how both lead buyers and lead sellers have adapted. We will discuss topics that include Relevant Technology, Campaign Efficiency, Compliance, and Data Analytics.
 
Key Takeaways:
  • Test Your Tech – Discover how to know if you’ve outgrown proprietary systems
  • Removing the Roadblocks – Gain tips & tools for quick and effective campaign roll-outs
  • Marketing Compliance – Find simple ways to increase transparency
  • Rethinking Business Intelligence – Find out what’s important, and what’s not
Moderated By:
  • Joe Laskowski, Managing Partner and Chief Marketing Officer, Higher Ed Growth
Presented By:
11:30 AM – 12:05 AM
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Healthcare in 2019: Where Do We Go from Here?

Room: Grand Ballroom DE
Despite the initial implementation of the Affordable Care Act in 2014, the health insurance landscape continues to evolve. Lower supply vs. demand has led to higher prices but reduced quality, and the traffic to generate these leads isn’t what it once was.  From a lead generation standpoint, as it relates to calls, the landscape has gone through some major shifts since the Open Enrollment Period ended in January. Less people qualify for coverage than initially proposed, with some thinking they can still get “free” or subsidized insurance.  As a result, most of the large agencies won’t pay agencies commissions on those “marketplace” sales and have moved to sell short-term medical (STM) plans that tend to be more expensive and, hence, often leading to less affordability.
 
Key Takeaways:
  • Understand what regulation and compliance rules must be adhered to when looking at the pay per call space
  • When looking for partners (either advertisers, or publishers) what are the key items that a partner must to ensure a successful relationship
  • Discover how to get conversions by requesting filters, monitoring your vendor closing percentages, and getting calls to your top closers
Moderated By:
Presented By:
  • Adam Wild, Senior Strategic Sourcing Manager, Health Insurance Innovations
  • Helene Seydoux, CEO, Torchlight Technology
1:00 PM – 1:35 PM
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From Automated Insurance Leads to Customer Engagement: How Agents and Carriers Compete in a Fast-Changing Digital World

Room: Grand Ballroom DE
Agents and carriers today face heavy competition from digital insurance channels and direct insurers. As consumer expectations and behavior change, “trusted advisors” must rethink their roles and methods for growing and maintaining business. In this session, two top performing agents for major carriers join lead acquisition and customer engagement experts to discuss and debate how agents can compete with direct insurers and still maintain their key advisory roles in the digital marketplace.
 
Key Takeaways:
  • Learn how speed to lead automated lead distribution accelerates lead acquisition and raises quote rates while cutting acquisition cost
  • Hear how agents gain client and prospect trust with customer engagement software for scaling operations
  • See how tech tools assure agent compliance with consumer protection and data privacy regulations
  • Discover marketing acceleration programs with artificial intelligence enabling agents to have smart marketing and personalized customer experiences
Moderated By:
Presented By:
1:40 PM – 2:15 PM
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Mortgage Lead Gen: Today's Market Changes Driving Tomorrow's Lending Opportunities

Room: Grand Ballroom DE
2019 promises to be a pivotal year in the digital transformation of mortgage lending. Technology continues to revolutionize consumer demand. Shifting demographics and markets are challenging the status quo. Innovations in digital-first capabilities that add convenience, speed and transparency to the customer experience are re-shaping the mortgage landscape. Join us as we examine trends that have the biggest implications for lenders and ways to address the evolving challenges of today’s home buyers.
 
Key Takeaways:
  • Learn which emerging home ownership and finance trends have the biggest implications for your business
  • Uncover the highest value opportunities for your organization’s growth and increased market share
  • Identify competitive differentiation strategies that leverage these trends and help you secure more customers for life
Moderated By:
  • Matt Dowd, VP, Product Management, Ellie Mae
Presented By: