Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.
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Tuesday | March 5
The State of the Industry: Surveying Customer Acquisition Today
- Hear from your colleagues as we take the pulse of lead generation and share industry survey insights
- Discover opportunities and challenges facing marketers, publishers and aggregators today and how they impact your business
- Understand shifts in the marketplace that affect how and where brands can effectively and efficiently acquire customers
- Bas Offers, COO and Co-Founder, PX, Inc.
Keynote: Millennials, Gen Z and the Future of Mobile Marketing with Mark McMaster, Snapchat
- Gain actionable insights on the behaviors and preferences of Millennials and Gen Z
- Discover unique strategies for winning on mobile
- Learn how to optimize and scale lead acquisition utilizing Snapchat's diverse ad platform
- Mark McMaster, Head of US Global Online Sales, Snapchat
Keynote: Shaping Brand Perception through Storytelling with Ben Tamblyn, Microsoft
- Ben Tamblyn, Director Storytelling and Corporate Communications, Microsoft
Wednesday | March 6
Keynote: The Business Model of Content – Reinventing Content Marketing Into a Measurable Business Strategy with Robert Rose, The Content Advisory
- A framework any business can use to assess the purpose of its current and future approach to content marketing
- A usable approach to measuring audiences as the means of proving the worth of content marketing as a strategic approach
- Specific examples of companies actually achieving strategic, and measurable business value through the use of content-driven customer experience
- Robert Rose, Founder and Chief Strategy Officer, The Content Advisory