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Wednesday | March 6

10:45 AM – 11:20 AM
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How Blockchain is Changing Lead Generation

Room: Grand Ballroom G
You’ve seen it on the cover of Forbes, Fortune, and the New York Times Magazine. The technology is blockchain, and it’s the hottest thing in business. But how is blockchain changing the world of customer acquisition, and what are the new Lead Gen opportunities in the blockchain space? In this informative talk, John Hargrave -- publisher of Bitcoin Market Journal and author of Simon & Schuster's bestseller BLOCKCHAIN FOR EVERYONE -- will explain some of the new blockchain projects, tokens, and technologies that are changing the Lead Gen business forever.
 
Key Takeaways:
  • Hear about blockchain technology explained in plain English
  • Understand tokens, cryptocurrencies and ICOs
  • Discover how blockchain is changing the face of lead gen
  • Gain insight into new opportunities for lead generation in the blockchain industry
Presented By:
11:30 AM – 12:05 PM
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How to Endure the Challenges of Today’s Regulations with Tech

Room: Grand Ballroom G
New regulatory technologies are doing more than making lead generators’ lives easier. With constant changes from regulators, it’s becoming increasingly taxing for consumer finance companies to keep up with the facets of compliance, which can be construed as a hindrance to growth rather than a driver for new revenue. Organizations in regulated industries must have a plan to combat compliance, and that’s where technology plays an integral role.
 
Key Takeaways:
  • Understand the capabilities of regulatory technology
  • Find out how regulated companies expand their business by using compliance as a revenue generator as opposed to a cost saver
  • Look into the future of compliance and regulatory compliance
Sponsored by OneTrust
 
Presented By:
1:00 PM – 1:35 PM
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Leveraging AI to Reveal Out of the Box, Revenue-Generating Leads Insights

Room: Grand Ballroom G
Data is critical to lead marketers as it helps identify, validate and prioritize new leads. While there is no shortage in data sources, figuring out how to leverage large volumes of data to identify high quality leads is a challenge. Analytics is what stands to drive future advancement in the leads industry. The democratization of AI, machine learning and data science practices is making it possible to quickly and repeatedly evaluate large amounts of data to reveal unique identifiers, segmentations and patterns that increase conversions. However, this requires the right resources and talent to implement.  To better complete with industry leaders, small to mid-market leads-driven companies must address their advanced analytics capabilities and that means evaluating and deciding whether to implement a data science practice or choose a partner. Each approach has its unique challenges and benefits.

Key Takeaways:
  • Learn lead-specific behavior insights that AI, machine learning and data science can reveal
  • Discover a SWOT analysis of adding internal AI and data science capabilities vs partnering
  • Understand critical first steps for implementing internal AI and data science capabilities
  • Find out what to look for in an AI, machine learning or data analytics provider
  • Walk away with examples of how to leverage AI for a category of leads data to drive analytics-based decisioning
Presented By:
1:40 PM – 2:15 PM
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20 Crazy Effective Methods for Increasing Conversions

Room: Grand Ballroom G
It is said that companies spend 92x more on driving traffic than on translating that traffic into conversions. This presentation will flip the focus by walking you through 20 effective techniques to get more of your site visitors converting and to increase your website’s ROI. Areas explored will include behavioral intelligence, human psychology, and UX. Whether you are looking to increase leads, promote an event, amp up onsite sales, build your email list, or drive site visitors to another type of conversion event, you’ll walk away from this session with effective methods for increasing your website’s conversion rates.
 
Key Takeaways:
Discover the many ways that behavioral intelligence leads to deeper audience insights
Gain a deeper understanding of the human brain and its influence on behavior
• Learn effective messaging and persuasion techniques
 
Presented By: