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Monday | March 4

2:00 PM – 2:45 PM
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Buyer's Summit: Keeping Up with Today’s Marketing Tech

Room: Grand Ballroom DE
Join us as we take a look behind the technology curtain and get a peek at what technology companies are doing today to keep the industry moving. Learn from top companies as they share how they are taking unique approaches to CRM, compliance and SMS platforms to help their customers gain an advantage.  

All attendees for the Buyer's Summit must be registered for LeadsCon and qualify as true end buyers - this is an invite-only event.
 
Hosted By:
  • Michael Ferree, VP of Business Development, Customer Solutions Group
Moderated By:
Presented By:
2:00 PM – 2:45 PM
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Seller’s Summit: Marketing in the Age of Assistance

Room: Grand Ballroom BC
How will consumer engagement with digital assistants impact inquiry generation? How can those intent signals be combined with traditional inquiry generation techniques? What mechanisms exist to maintain consumer privacy and data protection as bits move between these worlds? And what opportunities exist to use third-party platforms to do data analysis? Google takes the stage to share insights into these questions and help today’s sellers face today’s technology challenges.

All attendees for the Seller's Summit must be registered for LeadsCon. LeadsCouncil members may attend complimentary, and non-LeadsCouncil members may attend for $195.

Sponsored by LeadsCouncil
Hosted By:
Presented By:
2:50 PM – 3:45 PM
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Buyer's Summit: Financial Services Outlook for 2019 – New Opportunities to Engage Today’s Consumers

Room: Grand Ballroom DE
What are the marketing techniques that are driving customer acquisition (and retention) in 2019? How are advertisers monitoring online leads (and clicks) to assess customer intent? How are advertisers navigating the changing mortgage market? How are insurers marketing bundles? Join us as we survey insurance and mortgage buyers and solution-providers as to what is working in 2019.

All attendees for the Buyer's Summit must be registered for LeadsCon and qualify as true end buyers - this is an invite-only event.
 
Moderated By:
Presented By:
2:50 PM – 3:45 PM
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Seller's Summit: Front-Line Litigators – TCPA Stories from the Courtroom

Room: Grand Ballroom BC
Are you current on what you need to know about TCPA? Join us as an esteemed panel of TCPA attorneys shares what is going on in today’s courtrooms and how it affects your business in 2019. Learn about state and federal updates, recent rulings, and where things are headed.

All attendees for the Seller's Summit must be registered for LeadsCon. LeadsCouncil members may attend complimentary, and non-LeadsCouncil members may attend for $195.

Sponsored by LeadsCouncil
Moderated By:
Presented By:
4:00 PM – 4:15 PM
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Buyer's & Seller's Summit: LeadsCouncil Update

Room: Grand Ballroom DE
Join us as LeadsCouncil shares updates on regulation, education and advocacy for the industry to promote best practices for the growth of performance marketing. 
4:15 PM – 5:15 PM
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Buyer's & Seller's Summits: Fireside Chat with the FTC

Room: Grand Ballroom DE
Data privacy, unwanted phone calls, Supreme Court involvement—these are just some of the top consumer complaints plaguing the FTC on a daily basis. Join us as we sit down with Andrew Smith of the FTC to discuss the unique challenges facing the FTC and steps the agency is taking to protect consumers, it will have an impact on your business. Andrew Smith is the Director of the Federal Trade Commission’s Bureau of Consumer Protection, whose mandate is to protect consumers against unfair, deceptive or fraudulent practices. The Bureau collects consumer complaints, conducts investigations, develops rules to maintain a fair marketplace and educates consumers and businesses about their rights and responsibilities. A can’t miss session!
Presented By:
5:30 PM – 7:00 PM
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Buyer's & Seller's Marketplace Reception

Room: Calypso Court
Join us for a cocktail and network with other LeadsCon attendees. (Admission to the reception is included for LeadsCon Buyer's Summit and Seller's Summit attendees only.)

Sponsored by LeadsCouncil