Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.
VP of Analytics
Director of Analytics
Senior VP & GM
Progrexion sets the standard for quality sales acquisition, customer service and operating efficiencies within the field. Its technologies demonstrate a great capacity for creativity and innovation within the consumer advocacy and credit services space.
Womble Bond Dickinson (US) LLP
National Sales Manager CDO
Union Home Mortgage
VP Client Success
Gordon Brott Growth Marketing
Executive VP of Sales
Aaron Christopher (A.C.) Evans
Founder and CEO
CEO & Senior Consultant
As an early adopter of chatbots technology, Arvell helps companies create conversational marketing plans, chatbot strategies, and Facebook messenger funnels that take leads on interactive journeys to become qualified opportunities.
Today Arvell runs Chatbot Funnels – a chatbot company that partners with digital marketing agencies to help them leverage the power of messenger marketing for their customer acquisition campaigns.
Outside of work, Arvell is likely found training for a marathon or enjoying life with his wife and daughter.
Chief Strategy Officer
Telrite Holdings, Inc.
Aside from telecommunications, William has invested and advised in a number of sectors such as energy, device manufacturing, commercial real estate, and non-profits over the past decade. Mr. Curry is always interested in applying his years of successful entrepreneurial experience to work on new and exciting projects.
The Credit Pros
The Credit Pros has been named to the Inc. 5000 list five consecutive times, Inc. Magazine’s first ever 50 best places to work list, SmartCEO magazine’s Future 50 list and SmartCEO’s New Jersey Corporate Culture awards, the Entrepreneur Magazine’s 2016 Entrepreneur 360™ list, and named one of the Best Places to Work in NJ for 2017.
Chief Development Officer
VP, Product Management
Head of Consumer Finance
VP of Business Development
Customer Solutions Group
Ian Luke Patrick Fitzgerald
Influencer/Social Media Consultant
Now, she's giving back - & helping CEO's & budding entrepreneurs (just like you) accomplish the same.
She's created her Post to Profit™ digital courses that educate budding influencers to new or seasoned entrepreneurs on how to grow an online platform to authentically stand out & share their voice on the world's most popular social media platforms.
You can see a glimpse of her life on her Instagram @kylie_francis
Terance A. Gonsalves
Steptoe & Johnson LLP
Senior VP, Group Strategy Director
Jack Morton Worldwide (IPG)
Ben is passionate about business strategy, data-driven decision-making and creative efficacy. He’s presented around the world for organizations including SXSW, CES, Microsoft and Intel, and has been tapped for his expertise by Mashable, Yahoo! News, Chief Marketer, PSFK and BtoB Magazine.
Bitcoin Market Journal
Moderator: How Blockchain is Changing Lead GenerationSir John Hargrave is CEO of Media Shower, the media company that helps great blockchain companies reach quality blockchain investors. He oversees a global team of analysts and journalists who rate and review blockchain projects, then present their findings on the premiere investor website, Bitcoin Market Journal. He is the author of the bestseller “Blockchain for Everyone” (Simon & Schuster, 2019), and a frequent speaker, lecturer, and leader of the New Finance revolution.
Chief Creative Officer
Senior VP, Policy Owner Marketing Life Insurance and A&H
VP, Online Marketing and Partnerships
LightStream, a SunTrust Company
Senior VP, Technology & Strategy
President and Co-Founder
The Credit Pros
VP of Marketing and Digital Strategy
Ai Media Group and "A Shark's Perspective"
Managing Partner and Chief Marketing Officer
Higher Ed Growth
COO & Co-President
CORE Digital Media
Vince brings more than 16 years of online marketing, product leadership and consumer acquisition expertise to his position with these businesses, as well as across several internet start-up companies.
Moderator: Freemium to Premium Video CreationEran founded ELEMENT in 1998 and grew it into one of New England’s largest independent full-service production, post production and integrated content companies working with internal and external agencies for brands such as Nike, Dunkin’ Donuts, Microsoft, BMW, Liberty Mutual, SNHU, and the Celtics. He leads a talented team of producers, directors, editors, writers, designers and strategists who produce award-winning commercials, web videos, television programs and documentaries.
Eran is passionate about multi-platform video content marketing, syndication and leveraging innovative video technologies for both production and distribution. He values storytelling, the creative development process and producing scalable communications. Using those values, he has produced over 10,000 video projects to date.
Eran is a founding board member of both FILMA and the Massachusetts Production Coalition (MPC) and is an active member on both The Ad Club and the City Year Boston boards. He is a graduate of UMass Amherst and received an MBA from Boston University.
Head of US Global Online Sales
Campaign and Demand Generation Manager
Co-Founder and SVP, Business Development
COO and Co-Founder
Originally from Amsterdam, the Netherlands, Bas moved to New York in 2007 to manage the marketing department at 2waytraffic mobile USA where he was responsible for devising online and mobile marketing strategies.
In 2010, Bas co-founded PX, together with Frans van Hulle, with the idea to develop a revolutionary customer acquisition platform that automates and optimizes performance-based marketing processes, creates overall higher lead quality, and improves efficiency.
Perry is a graduate of South Dakota State University where he earned his bachelor’s degree in communications and theatre.
Executive VP Insurance
Mr. Orr attended the University of Iowa, where he studied multi media and film.
VP, CRM Sales
Founder and Chief Strategy Officer
The Content Advisory
Founder and Chief Executive Officer
Rank Media Agency
• Invoca Call Intelligence Summit 2015: “The New Mobile Customer Journey"
• Contact.io 2016: “Who’s Buying, Where, and What Are They Paying”
• LeadsCon NYC 2016: “Answering the Call in HealthCare: Deciphering the Nuances to Master the Market”
• LeadsCon NYC 2017: “The Future of Healthcare: How the Landscape Will Change How Calls are Generated"
• Invoca Call Intelligence Summit 2017: Rank Media was selected for an Invoca “Customer Profile” video (a very exclusive selection)
In addition, I am very Proud to have been selected by Invoca for this great customer profile.
VP, Data Strategy
Founder & CEO
Mac Murray & Shuster LLP
Senior Product Manager
Director, Bureau of Consumer Protection
Federal Trade Commission
CEO & Founder
TCS Education Systems
Senior Vice President of Product
Digital Media Solutions
SVP, Customer Acquisition
Dan has always placed special emphasis on partnering with innovative companies, keeping our business channels in the forefront of new trends and constantly striving to improve our customer’s experience.
Director Storytelling and Corporate Communications
George B. Thomas
Moderator: Freemium to Premium Video CreationGeorge B Thomas is an Inbound Marketing Marketer, Video Jedi & HubSpot Certified Trainer with more than 25 years of sales & marketing experience. George has a record-breaking sixteen HubSpot sales, marketing, & design certifications including Inbound, Email, Contextual Smart Content, and Content Marketing. George utilizes his expertise in graphic design, web development, video editing, social media marketing and inbound marketing to partner with, teach and develop solutions for companies looking to develop their businesses and increase their revenue. A teacher and motivator at heart, George’s true passion is helping others to be inspired, educated, and willing to work hard in order to achieve unlimited success!
Frans Van Hulle
President & Sr. Strategist
Wiideman Consulting Group
Senior Strategic Sourcing Manager
Health Insurance Innovations
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Tuesday | March 5
Lead Generation and the Federal Trade Commission: Q&A on Consumer Protection
- Learn about the consumer protection laws and rules enforced by the FTC, and how they apply to lead generation marketing
- Understand past FTC actions against individual companies, consumer and business education initiatives and more
- Dive into the consumer protection priorities since the FTC's Staff Perspectives on Lead Generation and Workshop and outlook
- Discover ways to avoid regulatory scrutiny and enhance compliance
33 Actionable Marketing Tips, Tricks and Tools that Can Improve Your Campaigns Today
- See current examples of smart and effective acquisition marketing in action
- See what tools you can use to analyze your data quickly make your campaigns more effective
- Learn how classic direct marketing fundamentals can be integrated into modern marketing channels
- Review some common mistakes in direct marketing and how to avoid them
- Gordon Brott, Founder, Gordon Brott Growth Marketing
The NEW Science Behind Campaigns that Persuade
- Discover how Availability Bias turns doubters into buyers
- Learn the surprisingly simple way to influence the choices people make
- Find out how to harness the ripple effect of the Consistency Principle
- Understand when Hyperbolic Discounting may tank your success -- and the one thing you can do about it
- Unlock the secret tactic you can use to make someone feel confident about their buying decision
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