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Tuesday | March 5

1:30 PM – 2:15 PM
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Lead Generation and the Federal Trade Commission: Q&A on Consumer Protection

Room: Grand Ballroom BC
Andrew Smith, Director, Bureau of Consumer Protection, Federal Trade Commission will be interviewed by Jonathan Pompan of Venable LLP. The FTC’s Bureau of Consumer Protection’s mandate is to protect consumers against unfair, deceptive or fraudulent practices and has taken an important role in discussing lead generation advertising and consumer protection issues.  This session will provide attendees with a unique opportunity to hear a first-hand perspective from one of the sector's primary regulators.
 
Key Takeaways:
  • Learn about the consumer protection laws and rules enforced by the FTC, and how they apply to lead generation marketing
  • Understand past FTC actions against individual companies, consumer and business education initiatives and more
  • Dive into the consumer protection priorities since the FTC's Staff Perspectives on Lead Generation and Workshop and outlook
  • Discover ways to avoid regulatory scrutiny and enhance compliance
Presented By:
2:25 PM – 3:10 PM
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33 Actionable Marketing Tips, Tricks and Tools that Can Improve Your Campaigns Today

Room: Grand Ballroom BC
Today there are more avenues than ever before to acquire customers. From Facebook and Instagram to direct mail, email, print, LinkedIn and more – new channels are opening up every year, and new tools are being introduced to take advantage of them. This fast-paced session will focus on both new and classic marketing tactics and tools you can quickly implement and use to acquire customers more efficiently. Every attendee will leave the session with new marketing insights they can quickly integrate into their campaigns.
 
Key Takeaways:
  • See current examples of smart and effective acquisition marketing in action
  • See what tools you can use to analyze your data quickly make your campaigns more effective
  • Learn how classic direct marketing fundamentals can be integrated into modern marketing channels
  • Review some common mistakes in direct marketing and how to avoid them
Presented By:
4:10 PM – 5:00 PM
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The NEW Science Behind Campaigns that Persuade

Room: Grand Ballroom BC
The future of digital marketing campaign success will require two things: Know the relevant details about the people you target. And know how those people make decisions. Essentially, it takes data science combined with decision science. And since research now proves that 95% of decision-making actually takes place in the subconscious mind, you need to understand the triggers that prompt the behavior you seek -- the scientific secrets that get people to automatically engage with and respond to your messages. In this fast-paced, example-jammed session, discover the proven principles of decision science that activate hardwired human behaviors. And see how to succeed in a new world where digital, data and decision science combine to transform your marketing approach.
 
Key Takeaways:
  • Discover how Availability Bias turns doubters into buyers
  • Learn the surprisingly simple way to influence the choices people make
  • Find out how to harness the ripple effect of the Consistency Principle
  • Understand when Hyperbolic Discounting may tank your success -- and the one thing you can do about it
  • Unlock the secret tactic you can use to make someone feel confident about their buying decision
Presented By: