March 5-7, 2018 | The Paris, Las Vegas

2017 Full Program

2018 PROGRAM COMING SOON—CHECK BACK FOR UPDATES

 

Sunday | March 19

4:00 PM – 7:00 PM

Partnership Marketing Summit - Afternoon Networking / 1-on-1 Meetups

The Partnership Marketing Summit is the newest addition to our Las Vegas event. Designed to help organizations build meaningful partnerships, the Summit will comprehensively cover strategic marketing partnerships, coalition and affinity marketing and the exciting, expanding world of second-party data. Attendees will hear firsthand from marketing and business development leaders from top brands in multiple industries. Also, extensive networking events are planned to help facilitate new partnerships. The Partnership Marketing Summit is a joint venture between LeadsCon and the Summit’s presenting sponsor, WorkBook6. Additional Details to Come.

Monday | March 20

8:00 AM – 8:25 AM

Partnership Marketing Summit - Day 2 Kickoff and Welcome

The Partnership Marketing Summit is the newest addition to our Las Vegas event. Designed to help organizations build meaningful partnerships, the Summit will comprehensively cover strategic marketing partnerships, coalition and affinity marketing and the exciting, expanding world of second-party data. Attendees will hear firsthand from marketing and business development leaders from top brands in multiple industries. Also, extensive networking events are planned to help facilitate new partnerships. The Partnership Marketing Summit is a joint venture between LeadsCon and the Summit’s presenting sponsor, WorkBook6.
8:30 AM – 9:30 AM

Partnership Marketing Summit - Getting Past the Insertion Order: Building Strategic Partnerships with Your Media Providers

Brands: Are your relationships with key sources really partnerships? Publishers: Do you know your advertisers will be back next month? How much of your 2017 plan can you really depend on? What are your competitors doing to disrupt your business? Join Todd Nelson, Chief Business Development Officer for LightStream, one of the nation’s leading consumer lenders and a wholly owned subsidiary of Suntrust Bank, for an in-depth look at addressing these questions by building sustainable, proprietary partnerships with media providers. Panelists will include senior leaders from brands and media providers – each of whom will share important insights on how to win as a team.
Key Takeaways:
• Discover how to build dependable, high-performing partnerships that will last for years
• Learn best practices for relationship management and performance stewardship
• Find ways to optimize campaigns and deliver top-tier consumer experiences
Moderated By:
  • Todd Nelson, Chief Business Development Officer, Lightstream
Presented By:
  • Todd Thoman, Co-Founder and President, WellVia
  • Zac Carman, CEO, Consumer Affairs
  • Susan Blue, Senior Director, Enterprise Strategic Growth, Cox Automotive
9:35 AM – 10:15 AM

Partnership Marketing Summit - How to Add Value and Attract Customers through Affinity Partnerships

Every marketer at LeadsCon is looking for new customers. But there’s more to this than meeting with lead sellers and optimizing paid media campaigns. Many leading brands are discovering the value of partnering with non-media entities to find high value, persistent customers. Join key leaders from direct response brands as they share their thoughts on affinity and coalition marketing that delivers big value to advertisers and consumers – and eliminates digital media risk.
Key Takeaways:
• Learn how to leverage existing customer communities and build proprietary customer acquisition channels
• Uncover where to find customers with sky-high LTVs and low acquisition costs
• Discover the value of partnering with group and association members
• Take away best practices for strategic business development and partnership success
Moderated By:
Presented By:
10:30 AM – 10:55 AM

Partnership Marketing Summit - Sponsor Presentation - Cross-Selling into New Markets

The Partnership Marketing Summit is the newest addition to our Las Vegas event. Designed to help organizations build meaningful partnerships, the Summit will comprehensively cover strategic marketing partnerships, coalition and affinity marketing and the exciting, expanding world of second-party data. Attendees will hear firsthand from marketing and business development leaders from top brands in multiple industries. Also, extensive networking events are planned to help facilitate new partnerships. The Partnership Marketing Summit is a joint venture between LeadsCon and the Summit’s presenting sponsor, WorkBook6.
11:00 AM – 11:45 AM

Partnership Marketing Summit - How to Build an Effective Cross-Selling Program

Effective co-marketing and cross-selling is critical to partnership marketing. If you haven’t done it before, it’s best to learn from experience so you can understand the opportunities, caveats and pitfalls. How do know what your customers are looking for? How do you guide them to the right offerings? How do you leverage your brand to add value to the experience? Join our panelists for an in-depth discussion around building an efficient and positive experience for the customer while maximizing conversions.
Key Takeaways:
• Discover how to treat someone else’s customer before they become your own
• Learn the keys to building trust and brand continuity with your partner offerings
• Understand the best practices to follow to avoid customer fatigue
Moderated By:
Presented By:
12:30 PM – 1:10 PM

Partnership Marketing Summit - Sponsor Presentation: Facebook’s Partner Strategy to Drive Value for Advertisers

The Partnership Marketing Summit is the newest addition to our Las Vegas event. Designed to help organizations build meaningful partnerships, the Summit will comprehensively cover strategic marketing partnerships, coalition and affinity marketing and the exciting, expanding world of second-party data. Attendees will hear firsthand from marketing and business development leaders from top brands in multiple industries. Also, extensive networking events are planned to help facilitate new partnerships. The Partnership Marketing Summit is a joint venture between LeadsCon and the Summit’s presenting sponsor, WorkBook6.
Presented By:
  • Douglas Weiss, Product Growth Team Manager, Product Partnerships, Facebook
1:15 PM – 1:50 PM

Partnership Marketing Summit - Enabling Technology Solutions for Partnership Marketing

Customers have all sorts of journeys, and staying flexible and responsive to their journey is a big challenge for many marketers. New customers who arrive to the sales funnel through strategic partnerships will likely display different attributes from those who follow a digital media or lead generation path. This panel explores the enabling technologies that make this partnership pathway process easier and more efficient. Join our industry experts as they provide key insights for implementing marketing technology to improve customer experience, conversion, compliance, and tracking.
Key Takeaways:
• Find out how to customize marketing flows and sales processes based on the partnership and customer journey
• Learn how to decrease operational costs by implementing third-party solutions
• Discover how to unlock new audiences through data-focused partnership
Moderated By:
Presented By: