March 4-6, 2019 | The Mirage, Las Vegas

2017 Full Program



Wednesday | March 22

9:00 AM – 9:50 AM

What Should You Do with Your Digital Marketing: Agency vs. In-House?

Is outsourcing your digital marketing the best choice for your business, or should you handle it in-house? This panel discussion will represent both sides of the question, as panelists include a representative of a digital marketing agency, an agency client, and a representative of a company that handles their own digital marketing. When deciding whether or not to outsource your digital marketing, many factors come into play. Cost, expertise and oversight are obvious considerations, but what else should you take into account? This panel will discuss the issues that can have a major impact on your choice, including strategy, resources, location, industry and timelines. Both sides of the agency vs. in-house debate will be represented, to present a balanced view of the pros and cons of each option.
Key Takeaways:
• Learn which questions to ask about your business when deciding the best choice for your digital marketing
• Discover the pros/cons of doing you digital marketing in-house vs. an agency
• Understand in which situations when should you insource vs. outsource
• Find out some of the hidden costs or “got ya’s” of running things internally or through an agency
Moderated By:
Presented By:
10:00 AM – 10:50 AM

Driving Lead Acquisition with Customer Journey Analytics

For Lead Sellers, matching the right leads to the right buyer is imperative. Lead Buyers want qualified leads, and Lead Sellers want to build profitable relationships with buyers. The key to a high performing lead acquisition program is having the right information. What types of leads convert? What types of leads generate high revenues? Join us as we look into the customer journey analytics for insights about customers that fuel conversions and matches leads to a buyer’s preferences.
Key Takeaways:
• Leverage customer journey analytics to convert customers into a sale
• Discover new methods to capture qualified leads that Lead Buyers are seeking
• Unlock the value of technology to sell leads to buyers at the best price possible
Moderated By:
Presented By:
  • John Challis, Principal, Kick Pedal Media
  • Erik Josowitz, Senior VP, Technology & Strategy, AWL
  • Jenny Weigel, Operations Manager, Lead Sourcing & Delivery, FindLaw, part of Thomson Reuters
11:00 AM – 11:25 AM

Advance Customer Loyalty: Take Segmentation to the Next Level

Segmentation is one of the first steps toward efficient and effective marketing. More than just a tool for creating relevant targets, segmentation can help you optimize the customer lifecycle. Many organizations are drowning in data, but data is also revolutionizing business. By applying marketing segmentation principles, data hygiene and analytics, companies can gain competitive advantages that drive strategic decisions about prospecting and customer acquisition. Learn how to go beyond transactional data to customize multi-channel campaigns that resonate with your target audience to improve results, build brand loyalty, and boost your segmentation strategy.
Key Takeaways:
• Understand the importance and impact of segmentation on marketing campaigns
• Discover how segmentation and analytics truly go hand in hand
• Learn how to use data hygiene to enable better results
• Create a multichannel program that speaks to your customers
• Establish ROI, testing, and finding prospects that look like your best customers
Presented By:
  • Josh McGrail, VP Strategic Accounts, AccuData Integrated Marketing
11:35 AM – 12:00 PM

Are Voice Analytics Truly Autonomous or are Humans Still Required?

What exactly is "Voice Analytics"? How are so many companies promising the delivery of seemingly impossible results without the use of human interaction? Can these companies truly determine what happened on a call and whether a customer was upset or happy with the resolution? Can these companies offer a comprehensive call monitoring platform based on current technology? Come watch as we examine the value of "voice analytics" and whether companies can achieve these advertised results or whether it’s all just smoke and mirrors.
Presented By:
1:00 PM – 1:50 PM

Creativity in the Post-Digital Age

The world is changing at warp speed. Technologies evolve, dominate and fade in months rather than years. Market dynamics shift with increasing frequency. In this new reality, we need to redefine what it means to be an expert. Expertise built over time—often years—is less important today than having the creativity to recognize, adapt to and leverage new opportunities. What is creativity? How does it happen? Can it be built into your business?
Key Takeaways:
• Gain a clearer understanding of the foundations of creativity
• Learn about techniques for building greater creativity across your teams
• Understand how creative thought can accelerate your business results
Presented By:
2:00 PM – 2:25 PM

Are Duplicate Leads a Bad Thing?

There’s a common misconception that duplicate leads are bad for business. In fact, the data shows these “dupes” are the highest converting lead source. Many groups reject duplicate leads because they do not know their true value. The real question is: Why does a lead have to re-contact you? Don’t miss this presentation as we help you find answers to this and more.
Key Takeaways:
• Learn the process to effectively handle duplicate leads across departments
• Understand the influence duplicate leads have on your organization
• Discover key questions to ask for engaging this audience
• Explore where media channels produce duplicate leads
Presented By:
2:35 PM – 3:00 PM

Content Distribution: Creating Engagement, Driving Action

Researchers for Microsoft have discovered that the average person’s attention span has dropped from 12 seconds (in 2000) to 8 seconds. This is one second less than the attention span attributed to goldfish! At the same time, according to Nielsen, the amount of content we consume on a daily basis has grown from two hours a day in the 1920s to nearly 11 hours per day today, up by two hours a day just in the last three years! Given these factors, Content Marketers are finding it increasingly difficult to break through the clutter and have impact. So how do you achieve engagement and drive desired actions? Join us as we examine effective strategies for making content that is highly relevant to the target audience.
Key Takeaways:
• Learn what to write about, how to write it, and how to make it “findable”
• Discover how techniques from SEO and PR can help your content find its audience
• Understand best practices that make content relevant, nimble and evergreen
Presented By: