March 4-6, 2019 | The Mirage, Las Vegas

2017 Full Program



Wednesday | March 22

9:00 AM – 9:50 AM

Insights into Mobile Conversion

The “year of mobile” has already happened, and you are late to the party. In the rush to catch up, you have probably retrofitted “mobileness” belatedly onto some of your desktop web experiences. Unfortunately, this approach will most likely fail. Join Tim Ash as he helps you understand the pitfalls of going mobile and why it is fundamentally different from desktop, and shares important perspectives on creating a compelling mobile conversion strategy.
Key Takeaways:
• Discover why context (and not content) is king
• Understand the characteristics and behaviors of mobile users
• Find out what is the real mobile “killer app”
• Learn why “responsive lite” websites are not the answer
• Walk away with guidelines for creating optimal mobile experiences
Presented By:
10:00 AM – 10:50 AM

Delight Consumers and Increase Call Marketing Profitability for Publishers, Aggregators and Advertisers with Competitive Call Distribution

Performance marketing is all about the sales return on the marketing investment. Pay Per Call Generation is more sensitive to efficiencies than Pay Per Lead because more friction typically occurs when you connect two parties in a meaningful conversation. To efficiently run a Pay Per Call campaign, you need connect the lead with a salesperson who can educate that customer as quickly as possible. Come hear how industry leaders are using competitive call distribution to achieve this goal. We’ll share insights on how to consistently please consumers by rapidly connecting them with the help they seek. Learn how the call supplier (publisher) benefits from getting paid on more calls, and how friction is reduced between the aggregator and their call buyers (advertisers).
Key Takeaways:
• Understand the drop points where you are losing money
• Understand how competitive call distribution works to reduce the failure points
• Review the benefits achieved and financial gains for the call marketing ecosystem
Moderated By:
Presented By:
11:00 AM – 11:25 AM

Next-Level Lead Generation: How to Make Customer Acquisition Marketing Work for You

An effective customer acquisition marketing strategy focuses on optimizing each phase of the Sales Funnel, which is essential for success at your agency, given today’s competitive landscape. The best lead generation partners can amplify your sales effort by delivering interested consumers to you at every phase of the decision-making process as data leads, as live transfers, and even as completed sales, delivering actual policies directly to you. In this session, discover how to accelerate your sales process and maximize results by leveraging the right combination of data leads, live transfers, and support for quoting and binding to generate more closed policies every day.
Key Takeaways:
• Learn how you can accelerate your sales process
• Maximize your results by leveraging the right combination of data leads, live transfers and support for quoting and binding to generate more closed policies every day
Presented By:
11:35 AM – 12:00 PM

Turning Data into Insights to Acquire and Grow Leads

Let’s face it. Prospecting for new clients can be a losing proposition—small and large businesses alike are solicited daily. To convert a lead, the process has changed. Working with a lead today is not the same as it was yesterday, or even how it will be tomorrow. With so many products and solutions providers out there, it can be hard for sellers to be heard. Companies large and small are getting challenged as competitors take their customers, upstarts take their best prospects, and their margins get compressed even as they make operational changes to their go-to market approach. The truth is, these companies have just very basic information on their leads and customers. What could they learn about their leads that they didn’t already know that could change their resource allocation model, and perhaps alter their trajectory in customer growth? To drive sales and beat the competition, you need to rethink the lead process: cold leads no longer have to be cold, and with the right data, you can accelerate the sales process.
Key Takeaways:
• Discover the ways that the definition of a lead has changed and why we need to rethink the way we deal with leads today
• Learn how companies can stand out to their leads to beat the competition
• Understand what’s going beyond “who” the leads are and the “why”
Presented By: