2018 PROGRAM COMING SOON—CHECK BACK FOR UPDATES
Monday | March 20
2:00 PM – 2:45 PM
Buyer's Summit: The State of Regulatory Compliance in 2017: What Buyers Need to Know
The Buyer's Summit brings together lead buyers from many different verticals to share their insight and opinions on the industry and its best practices. In this session, we are going to kick off the Buyer's Summit by addressing the current legal and regulatory environment for the industry. We will review the biggest issues in 2016 and then look forward to how they might shape 2017.
- Joey Liner, President, DoublePositive
2:50 PM – 3:35 PM
Buyer's Summit: Lead-Generation Guide: How to Maximize Your Marketing ROI
There are clear strategies on how to maximize your return from the leads you purchase. Many of these strategies have been discussed time after time, but in today's session we will look at new and creative ways to utilize cross-channel selling, call center services, and sales automation to squeeze every last dollar out of your marketing investment.
- Scott Ankley, Director of Partner Development, Velocify by Ellie Mae
3:40 PM – 4:10 PM
Buyer's Summit: Performance Marketing Via Social Media--How to Make It Work
There is no question that a solid social media plan is important to your business, no matter the size. The question that many of us still need answered is how do we make it a lead generation machine. Is it even possible? In this session, we will look at clear ways you can utilize social media outlets to generate leads. We will hear tried and true ways to hold your social media campaigns accountable based on performance.
- Nicholas Slettengren, President - Co-Founder, Power Digital Marketing
4:10 PM – 5:00 PM
Buyer's Summit: LeadsCouncil 2017--The Importance of Self Regulation
In this final session we will gather LeadsCouncil Board Members to discuss how the new administration may affect the regulatory environment and how self-regulation will play a part in keeping our industry healthy and primed for continued growth. You will leave this session with a better understanding of the current regulatory landscape and the goals of the industries leading association, the LeadsCouncil.
- Michael Ferree, Board Member (LeadsCouncil), VP Corporate Development, Anomaly Squared