2018 PROGRAM COMING SOON—CHECK BACK FOR UPDATES
Monday | March 20
2:00 PM – 2:40 PM
Seller's Summit: What Lead Buyers Look for from a Vendor
In this panel, high-volume purchasers of leads across multiple industries share what they look for in a lead seller. Discussions will focus on compliance, IOs, volumes, and lead verification, to name a few. Learn how to get in and make sure you stay connected to what is important to your business and the regulators setting policy.
2:45 PM – 3:25 PM
Seller's Summit: The Lead Game: Marketing, Compliance, Returns and Regulation
Lead Generation has evolved but co-reg, deceptive offers, misleading and incorrect listings are still prevalent tactics occurring in lead generation. How do you combat these suspect or illegal activities? What is the best way to set up your I/Os for digital and call centers so you can manage the Lead Generation pipeline and only pay for what you ordered? What requirements should be in all I/Os. How has TCPA impacted traffic? How do you monitor directory types of listing sites? What about sites who use your brands without your approval to drive SEO related traffic to their sites and revenue to their pockets? What is the new compliance and regulatory landscape? With the new administration we will see a different focus, but how far should we get from “cleaning up” our backyards? We will discuss the above as well as give an update on what is going on in Washington DC with regulations.
3:35 PM – 4:15 PM
Seller's Summit: Lead Generation Standards & Best Practices Overview
With the huge shift in the political climate, this Q1 comprehensive review of best practices and guidelines covers online marketing, telemarketing, texting, TCPA, Can Spam, AGs rulings etc. Join us for this important discussion to better understand and follow these standards driving lead gen today.
4:20 PM – 5:00 PM
Seller's Summit: A $12-Million Journey: Deep Insights with a Regulatory Target
This session details one Lead Seller’s journey on the wrong side of the regulators. Hear a first-hand account of how regulators applied rules from a 1995 law to assess more than $12 Million in penalties and fines. Avoid the “it can’t happen to me” philosophy and learn how you can take steps today to avoid being on the wrong side of the regulatory reach.