March 5-7, 2018 | The Paris, Las Vegas

Content Marketing Workshop: How to Create & Amplify Content that Converts

Erik Solan

Director of Amplified Content
Vertical Measures

Monday Morning, March 5, 2018 | 8:00am – 12:00pm

What is the Content Marketing Workshop?
As more of your competitors adopt content marketing, the race is on to show the world that you are the best source to answer their questions and help them make decisions. Businesses that provide honest and helpful content that answers these questions and solves problems are the ones winning today. This workshop hones in on the importance of content coverage across all stages of the customer journey – Awareness, Evaluation, and Decision so you can outperform your competitors by accurately aligning content to your audience’s questions, problems, and goals at each stage of the journey.

Who Should Attend?
Whether you’re in B2B or B2C working in a large or small company, this workshop’s foundational principles have been proven to work across multiple industries. You will leave this workshop with a digital strategy in hand.

This class will teach you:

  • Why it’s vital to create content that resonates with your audience at different parts of the customer journey.
  • How to strategize, ideate, and create user-focused content infused with SEO best practices that beats the competition in search and beyond.
  • Where, When, and How to amplify your content to your audience in a way that encourages engagement and customer journey progression.
  • How traditional and digital marketing can be combined and leveraged to work better together.

Get ready to dive right into this fun and interactive session with a workbook that will help you follow along and give you a place for your notes as well as a framework for interactive exercises we will do throughout the presentation. You will also receive tools, tips, and templates to help you with strategy, ideation, and amplification.

About Erik:
Erik Solan, Director of Amplified Content, leads the paid media & content amplification team at Vertical Measures with an integrated approach utilizing all paid media channels to achieve client business objectives. Erik brings 8 years of experience in the digital field with specializations in content amplification, paid search/social strategy, landing page strategy, cross-channel attribution, and marketing automation.

Erik has seen great success improving ROI performance on clients such as Pep Boys, Wyndham Vacation Rentals, PF Chang’s, Panasonic Healthcare, and possesses market vertical experience in Automotive, Healthcare, Restaurant, Fitness, Travel & Hospitality, Finance, Law, and Consumer Packaged Goods. When not attached to his laptop, Erik can be found enjoying life with the fam – camping, smoking meat & tipping ales, and discussing the finer points of science fiction in modern cinema. Tom Waits is his spirit animal.