A Crash Course in Conversion Rate Optimization: Tim Ash
Monday March 20th, 8:00am – 12:00pm
$195 through February 24th 6th and $295 thereafter through the show *(Please note that this is an add-on price for the Pre-Conference Workshop only. Attendees must be registered for the LeadsCon Conference.) *A light breakfast will also be provided.
How much money are you losing with poorly performing websites and landing pages? Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order. All participants will receive a personalized autographed copy of Tim Ash’s book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
WHO SHOULD ATTEND
• Online media buyers
• Webmasters & web designers
• EO & PPC specialists
WHAT YOU WILL LEARN:
• An overview of conversion rate optimization
• How to uncover the Seven Deadly Sins of Landing Pages
• How to segmenting your online audience into mission-critical roles
• Breaking down each role into specific tasks (“use cases”)
• Understanding key decision making steps (awareness, interest, desire, action)
• A process for creating user-centered websites
Tim Ash is the author of two bestselling books on Landing Page Optimization, and CEO of SiteTuners, a strategic conversion rate optimization agency with offices in San Diego, and Tampa. Tim has developed deep expertise in user-centered design, persuasion and understanding online behavior, and split testing. Over the past 20 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefited from Tim's deep understanding and innovative perspective. He is the founder and chairperson of the international Conversion Conference event series and a frequent contributor to print and online publications.