March 4-6, 2019 | The Mirage, Las Vegas

2018 Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Monday | March 5

7:00 AM – 7:00 PM
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REGISTRATION OPEN

Room: Paris Foyer
8:00 AM – 12:00 PM
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Partnership Marketing Workshop: Win, Win, Win with Strategic Partnerships

Room: Champagne 3 & 4
Join WorkBook6’s Founder and CEO, JT Benton for a workshop built exclusively around forging partnerships that can deliver the growth and economic outcomes we’re all seeking more of. JT will be joined by CEOs, CMOs and Business Development professionals from top US brands, publishers and membership groups. Broken into chapters, this workshop will cover everything one needs to know to build more revenue impacting partnerships.

For more information on this workshop, visit: http://bit.ly/2ikT9B4

Note, workshop available only to pre-registered Total Access Pass Holders
Moderated By:
8:00 AM – 12:00 PM
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SEO + CRO Workshop: A Framework to Increase Revenue

Room: Versailles 3 & 4
Ever have the sneaking suspicion that your SEO isn’t as strong as it could be – or even worse, that it’s not making an impact at all? Good news—you’re not alone, and that’s what this workshop is for. You’ll be introduced to SEO/C, a framework for growing leads and sales with organic search traffic and how to resolve the SEO/CRO conflict. This workshop is a combination of lecture and hands-on activities. All attendees receive a free workbook detailing a step-by-step implementation of the SEO/C framework and the Visibility-Click-Engage-Convert model.

For more information on this workshop, visit: http://bit.ly/2AHHMtZ

Note, workshop available only to pre-registered Total Access Pass Holders
Presented By:
8:00 AM – 12:00 PM
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Content Marketing Workshop: How to Create & Amplify Content that Converts

Room: Versailles 1 & 2
As more of your competitors adopt content marketing, the race is on to show the world that you are the best source to answer their questions and help them make decisions. Businesses that provide honest and helpful content that answers these questions and solves problems are the ones winning today. This workshop hones in on the importance of content coverage across all stages of the customer journey – Awareness, Evaluation, and Decision so you can outperform your competitors by accurately aligning content to your audience’s questions, problems, and goals at each stage of the journey.

For more information on this workshop, visit: http://bit.ly/2zJfKRq

Note, workshop available only to pre-registered Total Access Pass Holders
Presented By:
  • Erik Solan, Director of Amplified Content, Vertical Measures
  • Drew Eastmead, Director of Coaching & Training, Vertical Measures
8:15 AM – 9:00 AM
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Partnership Marketing Workshop Session 1: The Power of Three--Aligning Advertisers, Publishers and Customers

Room: Champagne 3 & 4
Join InsuraMatch CEO Marc Buro and WorkBook6 Founder & CEO JT Benton as they discuss how publishers and advertisers can align to drive sustainable growth for each side, while providing the highest possible utility to the consumer. This session will feature an overview of important partnership phases, including discovery, diligence and engagement formats. Brands and advertisers hear useful tips around how to select the right publisher partner, while publishers can benefit from perspective around monetization and engagement format. Everyone can gain insight around constructing a deal that is ultimately beneficial to everyone – especially consumers.
Presented By:
9:00 AM – 9:40 AM
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Partnership Marketing Workshop Session 2: From Likes to Leads--Leveraging Facebook Lead Ads for Customer Acquisition

Room: Champagne 3 & 4
Facebook changed the way companies reach and engage customers. Like, forever. This isn’t just true for awareness and branding efforts; Facebook’s lead ads product has also helped many direct response brands win big. Join Sona Parikh from Facebook and Active Prospect CEO Steve Rafferty for an overview the lead ads product and a deep dive into how brands and agencies are profitably deploying it. This session will cover not only the medium, but also technology components which help marketers get the most out of their investment. We will also include key advertiser insights. This first-party knowledge and best practice content will help ease the learning curve for those new to this product as well as provide new perspectives for anyone already active in the channel.
Presented By:
9:40 AM – 10:15 AM
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Partnership Marketing Workshop Session 3: In Sickness and In Health--Managing Risk in the Supplementary Medicare Marketplace

Room: Champagne 3 & 4
Join SVG CMO Alex Allen and JT Benton Founder and CEO of WorkBook6 as they discuss how the supplementary Medicare industry can anticipate, and ultimately overcome, uncertainty and confusion in a crowded customer acquisition marketplace. From rising (and lowering…and rising) CPAs, to deals based on everything from new quotes to new policies, this session will include the variety of stages of the SVG's go-to-market strategic partnership (from inception to today), how to select the right markets, and how to construct a deal that is ultimately beneficial to everyone – especially your customers.
Presented By:
10:30 AM – 11:10 AM
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Partnership Marketing Workshop Session 4: Banking on Partnerships--Exploring a National Lender's Partnership Perspective

Room: Champagne 3 & 4
In several advertising categories, the lead generation marketplace has seen significant consolidation in the last 36 months. Nowhere is this more evident than the mortgage market, where today, a mere handful of large publishers control much of the commercial activity. When this happens, the path for growth can become more complex. Join Brian Unruh and Dan Stevens from NBKC Bank to hear how this nationwide lender is placing a priority on forging partnerships to combat this consolidation. Brian will draw on his firm’s significant experience serving large membership organizations and forming win-win engagements with strategic partners. This session will include key insights on the firm’s ‘partner-first’ mentality, along with an open discussion of the bank’s perspective toward strategic engagement formats. It’s not just for lenders – this content will be very useful for any company facing a similar marketplace dilemma. The audience will walk away with real-world examples of leveraging partnerships as a diversification lever.
Presented By:
11:10 AM – 11:50 AM
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Partnership Marketing Workshop Session 5: Hidden in Plain Sight--How a Secondary Revenue Strategy Creates Big Wins

Room: Champagne 3 & 4
Here’s a riddle: what do social media, paid search, display advertising and lead generation all have in common? They rely on auction formats to sell their product. That means that when a brand wants to play, a brand has to pay. But what if there were another way? Join Motus CEO Craig Powell and WorkBook6 Founder & CEO JT Benton as they discuss how strategic partnerships can help ease brands’ dependence on paid media channels for customer acquisition. The two will discuss how Motus, a leading workforce telematics company, creates thousands of customer engagement and acquisition opportunities for partners while staying entirely true to the firm’s promise to its customers.
Presented By:
2:30 PM – 3:15 PM
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Seller's Summit: TCPA Industry Alert!

Room: Versailles 1 & 2
Think you know the TCPA? Anyone who interacts and/or engages with consumers understands how "grey" this area is today. What is implied consent? What is prior consent? What is partial revocation? It can be confusing when trying to figure out what you should be doing to protect consumers and your business. Join leading TCPA experts in this compelling, audience-participation session using real-life cases as examples of what you should and shouldn't be doing in your business.

Sellers, the event is a complimentary add-on to your LeadsCon registration if you are a LeadsCouncil member. For non-members, the add-on rate is $195. Space is limited, so please complete the form request at your earliest convenience. For more on the Seller’s Summit, check out the description here.

Click here to register and add on the Seller's Summit to your pass
Moderated By:
Presented By:
  • Terance A. Gonsalves, Partner, Steptoe & Johnson LLP
  • Deborah Solmor, VP, Deputy General Counsel, Litigation and Chief Compliance Officer, Career Education Corporation
  • Ben Rich, General Manager, CORE Digital Media
2:35 PM – 3:15 PM
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(Sold Out) Buyer's Summit: Managing Your Lead Purchases to Success

Room: Champagne 3 & 4
SOLD OUT. NO REGISTRATIONS AVAILABLE. On this panel discussion, you will hear from lead buyers across different industries that have successfully fine tuned their lead purchases to success. You will learn the key metrics they look at to ensure you are getting the most from the leads you buy. You will also hear first-hand accounts of challenges they faced and the steps they used to overcome those challenges both the buyer perspective and the seller perspective.

Buyers, the event is a complimentary add-on to your LeadsCon registration. Space is limited, so please register for LeadsCon and submit your request to attend the Buyer’s Summit at your earliest convenience. Please note, not all requests will receive invitations. For more on the Buyer's Summit, check out the description here.

Moderated By:
  • Raj Perekh, VP Business Development, Insellerate
Presented By:
3:15 PM – 4:45 PM
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(Sold Out) Buyer's Summit: The Secret Sauce to Carrier Compliance and Scaled Text Campaigns

Room: Champagne 3 & 4
In today's matketplace, it is becoming harder and harder to contact prospects via traditional methods. More and more consumers are simply not picking up their phone to answer your calls and instead are finding it more obtrusive to communicate via text. In this session, you will learn ways in which your company can implement text messaging into your sales process and what steps you need to take to ensure you are compliant.

Buyers, the event is a complimentary add-on to your LeadsCon registration. Space is limited, so please register for LeadsCon and submit your request to attend the Buyer’s Summit at your earliest convenience. Please note, not all requests will receive invitations. For more on the Buyer's Summit, check out the description here.

Click here to Register and Submit Your Request to Attend the Buyer's Summit
Presented By:
3:30 PM – 4:15 PM
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Seller's Summit: Paradigm Shift - Signal Is the New Lead

Room: Versailles 1 & 2
Historically, successful lead sellers maximized gross margins by focusing on three things: marketing, throughput and revenue per lead sold. Even so, scaling volume rarely comes without sacrificing gross margins because, let’s face it, most site visitors never generate revenue. It’s time to change the way we think about monetization. In this panel, we will share data trends and specific case studies of how brands are expanding their lead seller partnerships from beyond the simple lead transaction to tap into signals that enable higher customer retention and identification of cross-selling opportunities.

Sellers, the event is a complimentary add-on to your LeadsCon registration if you are a LeadsCouncil member. For non-members, the add-on rate is $195. Space is limited, so please complete the form request at your earliest convenience. For more on the Seller’s Summit, check out the description here.

Click here to register and add on the Seller's Summit to your pass
Presented By:
4:30 PM – 5:30 PM
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Seller's Summit: Insider Secrets for Generating New and Profitable Revenue Streams

Room: Versailles 1 & 2
Government regulations, interest rates and shifts in consumer's behavior can cause massive disruption in your business. With threats like these to your company, identifying new opportunities are critical to your survival and growth! Tim Donnelly, President and CEO of SoftVu, will share his secrets on how he identified opportunities in the senior living industry and launched a new brand, SeniorVu. Gain valuable insight how his reactions to a shift in his business created massive momentum for SoftVu today.
Presented By:
4:45 PM – 5:15 PM
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(Sold Out) Buyer's Summit: Designing Your Marketing, Sales, and Retention Strategy for Today's Consumer

Room: Champagne 3 & 4
A consumer's purchase journey for a considered purchase such as an insurance policy, mortgage, higher education degree or car typically takes several months from the brand awareness stage until the consumer pulls the trigger, and it doesn't stop there. In this session, we will discuss how marketers across different industries are "mapping out" their continuous engagement model. We will explore what makes a continuous engagement model successful and discuss specific examples, such as how to determine the optimal number of consumer interactions needed to secure a customer conversion.

Buyers, the event is a complimentary add-on to your LeadsCon registration. Space is limited, so please register for LeadsCon and submit your request to attend the Buyer’s Summit at your earliest convenience. Please note, not all requests will receive invitations. For more on the Buyer's Summit, check out the description here.

Click here to Register and Submit Your Request to Attend the Buyer's Summit
Presented By:
5:15 PM – 5:30 PM
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(Sold Out) Buyer's Summit: The 2018 Regulatory Landscape

Room: Champagne 3 & 4
In this brief session, you will hear what is on the agenda for the LeadsCouncil in 2018 and their regulatory outlook for the year. Don't miss out on this insightful session!

Buyers, the event is a complimentary add-on to your LeadsCon registration. Space is limited, so please register for LeadsCon and submit your request to attend the Buyer’s Summit at your earliest convenience. Please note, not all requests will receive invitations. For more on the Buyer's Summit, check out the description here.

Click here to Register and Submit Your Request to Attend the Buyer's Summit
Presented By:
5:30 PM – 6:30 PM
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BUYER & SELLER MARKETPLACE RECEPTION

Room: Burgundy Room
Must be registered for the Buyer's Summit or Seller's Summit to attend.
9:30 PM – 11:30 PM
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LEADSCON LATENIGHT @ THE BUDWEISER BEER PARK

OUR OFFICIAL PARTY IS NOW ON MONDAY! Make sure you get into Vegas in time for our first-ever Monday night late-night party at the 10,000-square-foot Budweiser Beer Park overlooking the Fountains of Bellagio. With more than 100 eclectic beer options including 36 brews on tap as well as an extensive selection of distinctive handcrafted beer and liquor cocktails…this is a networking event you just can’t miss. (Must be registered to attend.)

Sponsored by: AWL and Infutor

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