March 4-6, 2019 | The Mirage, Las Vegas

2018 Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Monday | March 5

2:30 PM – 3:15 PM
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Seller's Summit: TCPA Industry Alert!

Room: Versailles 1 & 2
Think you know the TCPA? Anyone who interacts and/or engages with consumers understands how "grey" this area is today. What is implied consent? What is prior consent? What is partial revocation? It can be confusing when trying to figure out what you should be doing to protect consumers and your business. Join leading TCPA experts in this compelling, audience-participation session using real-life cases as examples of what you should and shouldn't be doing in your business.

Sellers, the event is a complimentary add-on to your LeadsCon registration if you are a LeadsCouncil member. For non-members, the add-on rate is $195. Space is limited, so please complete the form request at your earliest convenience. For more on the Seller’s Summit, check out the description here.

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Moderated By:
Presented By:
  • Terance A. Gonsalves, Partner, Steptoe & Johnson LLP
  • Deborah Solmor, VP, Deputy General Counsel, Litigation and Chief Compliance Officer, Career Education Corporation
  • Ben Rich, General Manager, CORE Digital Media
3:30 PM – 4:15 PM
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Seller's Summit: Paradigm Shift - Signal Is the New Lead

Room: Versailles 1 & 2
Historically, successful lead sellers maximized gross margins by focusing on three things: marketing, throughput and revenue per lead sold. Even so, scaling volume rarely comes without sacrificing gross margins because, let’s face it, most site visitors never generate revenue. It’s time to change the way we think about monetization. In this panel, we will share data trends and specific case studies of how brands are expanding their lead seller partnerships from beyond the simple lead transaction to tap into signals that enable higher customer retention and identification of cross-selling opportunities.

Sellers, the event is a complimentary add-on to your LeadsCon registration if you are a LeadsCouncil member. For non-members, the add-on rate is $195. Space is limited, so please complete the form request at your earliest convenience. For more on the Seller’s Summit, check out the description here.

Click here to register and add on the Seller's Summit to your pass
Presented By:
4:30 PM – 5:30 PM
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Seller's Summit: Insider Secrets for Generating New and Profitable Revenue Streams

Room: Versailles 1 & 2
Government regulations, interest rates and shifts in consumer's behavior can cause massive disruption in your business. With threats like these to your company, identifying new opportunities are critical to your survival and growth! Tim Donnelly, President and CEO of SoftVu, will share his secrets on how he identified opportunities in the senior living industry and launched a new brand, SeniorVu. Gain valuable insight how his reactions to a shift in his business created massive momentum for SoftVu today.
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