Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.
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Tuesday | March 6
Keynote: Using People-Based Measurement for Real Business Outcomes with Manish Gupta, Facebook
- Manish Gupta, Vertical Measurement Lead, Facebook
LeadsCouncil LEADER Awards
LendingTree Innovation Challenge
LendingTree hosts the Innovation Challenge around customer acquisition technologies. Five finalists will be selected to demonstrate and present their next great idea to solve a problem connected with lead generation. An industry-leading panel of innovation captains and expert VCs will judge these live demos. Each company will have 5 minutes to pitch their solution and address the judges who will then award the winner of the grand prize, sponsored by LendingTree.
Keynote: How Brands Win Gen Z with Content Marketing with Jason Neubauer, Sprint Wireless & The Santa Claus Affect
• Discover the past, present and future of influencer marketing trends
• Find out how to build and internal influencer program that aligns with your brand to engage Gen Z audience
• Learn how to create authentic influencer content and increase engagement with specific strategies for Gen Z
• Understand how to align traditional and digital content for Gen Z
- Jason Neubauer, Gen Z Marketing, Brand, & Digital Strategy Thought Leader, The Santa Clause Affect & Sprint Wireless