March 4-6, 2019 | The Mirage, Las Vegas

2018 Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Tuesday | March 6

9:05 AM – 9:50 AM
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Keynote: Using People-Based Measurement for Real Business Outcomes with Manish Gupta, Facebook

Room: Concorde Ballrooms B & C
Marketers are dealing with increasing complexity around creative, platforms, metrics and cross-device measurement. Proxy metrics can lead marketers astray and away from real business outcomes. In this session, Manish Gupta will share how marketers can measure better using ‘people-based’ measurement and how to use first and third-party tools to measure across the funnel against Audience, Brand and Sales outcomes.
Presented By:
9:50 AM – 10:10 AM
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LeadsCouncil LEADER Awards

Room: Concorde Ballrooms B & C
The LeadsCouncil LEADER Awards have showcased excellence in Performance Marketing for many years. These awards represent the top companies for outstanding service in our industry. For 2018, the LEADER awards have undergone massive changes to better represent and reflect the true spirit of leadership within our industry. We polled current and past recipients on what they would like to see moving forward with the award program. We have simplified the voting process and reduced the total awards to six overall categories. Recipients of this year’s awards, as well as the Executive of the Year, will be recognized on the main stage during this year’s LeadsCon event.
10:20 AM – 11:30 AM
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LendingTree Innovation Challenge

Room: Concorde Ballrooms B & C
LendingTree’s Innovation Challenge on the main stage at LeadsCon Las Vegas is the Lead Generation ecosystem’s most exclusive competition, bringing together compelling startups and technology innovators centered around consumer lead generation, call center, customer experience and more. One startup will take home the $25,000 grand prize and the prestige of winning LendingTree’s Startup Showdown.

LendingTree hosts the Innovation Challenge around customer acquisition technologies. Five finalists will be selected to demonstrate and present their next great idea to solve a problem connected with lead generation. An industry-leading panel of innovation captains and expert VCs will judge these live demos. Each company will have 5 minutes to pitch their solution and address the judges who will then award the winner of the grand prize, sponsored by LendingTree.
Moderated By:
  • Bruce Cook, SVP Corporate Development, LendingTree, LLC.
Presented By:
11:30 AM – 12:00 PM
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Keynote: How Brands Win Gen Z with Content Marketing with Jason Neubauer, Sprint Wireless & The Santa Claus Affect

Room: Concorde Ballrooms B & C
Although Generation Z is comprised of individuals aged 20 and under, the group holds significant economic impact: They influence nearly in discretionary spending alone and that number is only set to grow. And contrary to the myths surrounding this generation, they are not following in the footsteps of millennials. Growing up in a post-digital age has completely altered the way in which these adolescents form their identities and brand affinities, even compared to the generation before them. As a result, Gen Z has developed distinct expectations for brands and advertising. Join Jason Neubauer as he shares his insights into engaging this key demographic.

Key Takeaways:
• Discover the past, present and future of influencer marketing trends
• Find out how to build and internal influencer program that aligns with your brand to engage Gen Z audience
• Learn how to create authentic influencer content and increase engagement with specific strategies for Gen Z
• Understand how to align traditional and digital content for Gen Z

Presented By:
  • Jason Neubauer, Gen Z Marketing, Brand, & Digital Strategy Thought Leader, The Santa Clause Affect & Sprint Wireless

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